There can be no doubt that technology just might be
the second most important part of any restaurant today according to Steven
Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®. Enhancing
customer relevance today requires that a technology edifies the non-food branded
touchpoints in order to drive new electricity into the branded relationship
according to Johnson.
Certona,
is a Kibo company that focuses on omnichannel personalization, it has
partnered with Taco Bell to create a personalized experience for its guests. By
working with Certona.
In an effort to embrace customization and
personalization while touchpoint for it customers Taco Bell wants to personalize menu recommendations and offers
for registered users of its mobile app. This solution enables Taco Bell to
support individual guest preferences, past dining history, location, weather
and restaurant specific menus and pricing creating a platform to save time and
reduce ordering errors.
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, Online ordering, delivery, plant based
foods, sampling, toy’s, beer, developing
brands, unique urban clothing, grocerant positioning, fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow?
Derrick Chan, Director eCommerce, Taco
Bell stated “Taco Bell is all about satisfying our fans with the most craveable
dining experience imaginable. Of course, we know each of our fans has their
favorites and their own preferences. As a forward-looking company, we’re using
the latest machine learning and AI technology to better deliver on those
individual preferences,” … “That’s why we are thrilled to work with Certona and
leverage their proven personalization platform with real-time support to
present our fans with the most immediately craveable menu items every time they
use our app, reducing the ordering friction and satisfying their appetite.”
Consumers are time starve, impatient, and
want a frictionless transaction. If success does leave clues driving new electricity
with technology to reduce ordering errors while saving time is you to remember.
For
international corporate presentations, regional chain presentations, local educational
forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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