Thursday, November 12, 2020

Firehouse Subs Fired-Up about Pickles


Foodservice Solutions® Grocerant Guru®, Steven Johnson, likes to say “food marketing should be fun”.  At Firehouse Subs having fun is a consumer interactive and participatory promotion that is inviting and fun for all, according to Johnson.

So, get this Firehouse Subs in honor of National Pickle Day on Saturday, November 14, is going to introduce a limited number of exclusive Firehouse Subs Pickle Bucket Candles. Yes, pickle bucket candles.

Pickle lovers here you go; you will have a chance to claim the unique candle for free at noon EST on National Pickle Day at The 13-ounce, pickle-scented candles are inspired by the brand’s iconic red pickle buckets, which are sold for $3 in all 1,180 Firehouse Subs restaurants to benefit Firehouse Subs Public Safety Foundation.

Yes, there is more, red 5-gallon Firehouse Subs Pickle Buckets are filled to the brim with approximately 300 fresh dill pickle spears, and delivered to Firehouse Subs restaurants to be served alongside the brand’s signature hot and hearty sandwiches. Once emptied, fans of Firehouse then purchase the buckets and use them for a variety of crafts and DIY projects like gardening, fermentation and homemade drums.

Firehouse Subs Chief Pickle Officer Don Fox stated “Firehouse Subs guests love the look, low cost and life-saving aspect of our five-gallon pickle buckets, but we suspect many of them secretly love the pickle smell that’s inevitably leftover once the buckets have served their original purpose,” .. “For National Pickle Day, we wanted to give pickle lovers across the country the chance to relish in their favorite scent with a free, one-of-a-kind Firehouse Subs Pickle Bucket Candle.”

The Firehouse Subs Pickle Bucket was an idea homegrown by Firehouse Subs Area Representative and Franchisee Mike Pietrzyk in 2009 to create another opportunity to raise funds for the Foundation. In 2019, pickle bucket sales resulted in more than $630,000 raised to help the Foundation’s mission of impacting the lifesaving capabilities, and the lives, of local heroes and their communities. To purchase a Firehouse Subs Pickle Bucket, visit your local Firehouse Subs.  Is your brand doing good and having fun while edifying your brand with consumers?

Note: Firehouse Subs Public Safety Foundation was founded 15 years ago following the aftermath of Hurricane Katrina, when Firehouse Subs founders Chris Sorensen and Robin Sorensen traveled to Mississippi to provide food to first responders and survivors. As they traveled back to Florida, they knew they could do more, and Firehouse Subs Public Safety Foundation was born with the mission of providing lifesaving equipment, prevention education and resources to first responders and public safety organizations. Today, the non-profit organization has granted more than $53 million in 49 states and Puerto Rico.

? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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