Thursday, November 19, 2020

Vallarta Supermarkets' in-house Mexican kitchen Meals are cooked fresh daily.


Success does leave clues and at Vallarta Supermarkets grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is cooked on site, with fresh foods, and authentic full-flavor that taste homemade.  Foodservice Solutions® Grocerant Guru® based in Tacoma, WA Steven Johnson stated “in-house /on-site kitchens drive freshness, and consumer adoption.”

So, Vallarta Supermarkets, is one of the largest Latino-owned supermarket chains in California, is now offering home delivery of its La Cocina menu of prepared food through a new partnership with Postmates food delivery service.  This partnership that will rival the service from a chain restaurant according to Johnson will create new electricity for both La Cocina Kitchen and Vallarta.

Vallarta Supermarket is known locally as the “Home of the Original Carne Asada”.  They have been testing Postmates delivery service in select regions since June and will now offer it in 32 of its 52 stores, with service to more stores coming by the end of 2020. How are you developing new electricity for your brand?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Mark Montelongo, vice president, meat, seafood and La Cocina stated, “The wait is over, now you can get Vallarta’s homemade, authentic dishes from La Cocina delivered straight to your home,” … “Food delivery is something that our customers have been asking for, especially during the COVID-19 pandemic.  Postmates is making it convenient and safe for you to have our delicious tacos, burritos and other menu options at your door. We’ve worked hard with our operations teams to ensure customers get the high-quality La Cocina items they’ve come to expect." 

On average, Postmates will deliver to a customer’s door within 45 minutes, the retailer said. For customers who prefer to pick up their orders, they can place the order via the Postmates app and pick it up in-store at the Postmates pickup window at La Cocina.  

La Cocina Authentic Mexican Taqueria and Kitchen is Vallarta's in-house Mexican kitchen where traditional foods are prepared, cooked fresh daily and ready for purchase. The La Cocina menu will consist of popular items including carne asada burritos, birria de res, taquiza packs, tamales, caldos (soups), horchata, pupusas, fresh guacamole, premium tortilla chips, tres leches cake, champurrado, fresh-squeezed juices and more.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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