Wondering what
to eat tonight? You are not alone
according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® consumers
have a hard time deciding simply what’s for dinner tonight. Let’s look at some of the numbers:
- Recent
Grocerant ScoreCards found 82.3% of consumers don’t know what’s for
dinner at Noon, and 61.8 % don’t
know what’ s for dinner at 4PM.
- 68.2 % of consumers would
order alcohol with a meal or meal components from a restaurant if
available when ordering.
- Roughly 63.7% of
consumers purchase prepared food items from a retail location at least
three times a month.
- 79.6% all dinners have at least 1 grocerant niche
Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two meal
components per day.
- When asked if they wanted to cook dinner from scratch
or assemble dinner from fresh meal components 91.3 % of Gen Z chose
assemble from Fresh Prepared Meal Components and Millennials 83.4% chose
meal components.
- Seventy-three percent
of retail prepared food purchases are taken to go
- 88.2 % of consumers
prefer hand held food over sit down meals with a knife and fork
That said they
need help big time when it come to holiday meal planning. The average household
size in 2022 2.5
persons with 64.3 percent of all households having either one or two
persons. This year The Fresh
Market kicked off its Thanksgiving holiday meal promotion early this year and
has added a few new twists, most importantly “meals for two” priced much lower
than most of its holiday meals.
Patrice
Molnar, Director, Communications and Public
Relations at The Fresh Market,
stated, “Our guests shared that they begin their Thanksgiving meal planning
earlier than November… “To accommodate this request, we turned on our
online ordering at the end of October this year.”
With
Grocerant Niche mix and Match meal bundling top of mind The Fresh Market is
offering a variety of complete meals, meal kits, and a la carte ordering.
New
meals for two
New
to this year’s Thanksgiving prepared meal promotion are meals for two, designed
for “small celebrations,” Molnar said. Most of the holiday meals are designed
to serve anywhere from three to 14 people, she said.
The
new meals include a Holiday Turkey Market Meal Kit for 2, priced at $19.99 and
featuring turkey breast medallions, mashed sweet potatoes, wild rice pilaf,
peppercorn gravy, green beans, seasoning, and olive oil, and a Prime Rib Meal,
priced at $49.99 and featuring one pound of fully cooked prime rib, mascarpone
whipped potatoes with rosemary, seasoned green beans and horseradish aioli.
Other
prepared holiday meals range from the Essential Holiday Meal, which feeds three
to five and is priced at $74.99, to the Ultimate Holiday Meal, which feeds
12-14 people and is priced at $199.99 (plus $10 off for members of The Ultimate
Loyalty Experience).
Customers
can pick up their meals, which will come in free, reusable thermal boxes (while
supplies last) in-store Nov. 20-23.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit us on our social media sites by
clicking the following links: Facebook, LinkedIn, or Twitter
