Monday, January 31, 2022

Evolving Technology Continues to Help Restaurants Drive Sales

Remember cyberslice, cybermeals, and Back in the day Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® does, as he signed-up the first 7 national restaurant accounts for online food sales. Today, restaurant and most all food online ordering has migrated from the computer to mobile devices. Lots of different devices.

 To that end, the industry continues to evolve this time there is a new company dedicated to help ease the ‘pain points, cost, and speed of service for incoming orders.  That company is Deliverect, a software company that helps restaurants streamline delivery orders, better yet they have raised $150 million, so will be around to keep evolving food retail digital ordering.

Currently there are more than 20,000 restaurants that use Deliverect to route incoming orders from third-party platforms directly to the kitchen. It allows restaurants to ditch individual tablets for each aggregator and eliminates the need for workers to manually enter those orders.

Global growth company, Pret A Manger is one of those restaurants. Sarah Venning, chief digital and information officer for Pret A Manger, stated, "We’ve enabled significant growth for our delivery partner business and introduced a system that our shop teams love and find easy-to-use,".

Deliverect processed an average of 1.5 million orders a week in 2021, an increase of 300% year over year as more restaurant traffic goes digital. It's currently in use in 40 markets worldwide. Deliverect will use the funding to improve its technology as well as get into new industries including grocery and convenience stores as they quickly adopt delivery. It's also launching its own app store.

The last round of funding was led by Coatue and Alkeon Capital. Coatue noted the multiple forces driving the restaurant tech market, including changing consumer habits, the growth of delivery networks and the rise of all-digital ghost kitchens and virtual brands.

"We believe Deliverect is capitalizing on these trends with its goal to become a category leader with a mission to empower restaurants globally," said Sebastian Duesterhoeft, general partner at Coatue, in a statement.

In an omni-channel retail world you need more than one way for customers to reach you.  If you’re going to play within the grocerant niche you will be selling in many non-traditional retail food channels and you will need an application that can help you do that with ease.  Don’t stop now keep looking a customer ahead.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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