Should Restaurants be Selling CBD Products?

 

Consumers are looing for companies that are doing good things, supporting a ‘better-4-you’ cause or selling products that are ‘better-4-you’. There is no doubt that restaurant brands that focus on what is important to consumers will add customer relevance, while elevating brand awareness according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Selling CPG products along-side grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared will drive top-line sales and bottom-line profits. The question become what products would give your sales the greatest ‘lift’?  Well, have you considered products with CBD? 

In a Battle for Share of Stomach

Happy Customers are Good Customers

There is a new study out that you might just want to take a look at if customer relevance is important to you.  The new study by a  healthtech B-corp Radicle Science, was the largest real world evidence study evaluating effectiveness of CBD Products. Let’s look at just some of the key findings:

·         Participants experienced a 71% improvement in their well-being, on average

·         63% experienced a clinically meaningful improvement in anxiety

·         61% experienced a clinically meaningful improvement in sleep quality

·         47% experienced a clinically meaningful improvement in pain

·         61% reported an effect within one to four hours of taking their product

So, thirteen U.S. brands were included in the Radicle Advancing CBD Education and Science (ACES) study of nearly 3,000 participants to determine whether botanical products containing CBD deliver therapeutic benefits across five health outcomes, including well-being, quality of life, longer-term pain, feelings of anxiety and sleep quality. Do you think that’s not important to your customers?

The initial findings indicate a significant number of participants experienced clinically meaningful improvements, meaning they realized distinct and palpable improvements in quality of life through improvements in the respective health outcomes studied. Across all health outcomes, the largest improvements were observed within the first week.

Pelin Thorogood, co-founder and Executive Chair of Radicle Science, stated, “Our audacious mission is to create the new standard of trust and transparency consumers deserve and healthcare providers demand on these widely accessible potential therapies,” … “The large-scale and intentional heterogeneity of our studies can transform these consumer health products into democratized precision solutions.”

Radicle ACES, was launched in August and was completed in record time prior to Thanksgiving, employed validated, standardized health indices to gather real-world health outcomes from a diverse population across a variety of ethnicities, age groups, geographies, behavioral habits, and pre-existing health conditions. The four-week study leveraged a unique virtual, direct-to-consumer (D2C) approach to achieve the desired participant population heterogeneity and study execution speed.

The Radicle approach eliminates all physical infrastructure and instead collects data directly from participants as they go about their day-to-day life, in their real-world environment. A full report of the anonymized, aggregate findings will be released in early 2022. How can you drive up-sales while edifying customer relevance?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869