Famous for service fresh food fast, the
C-level team at Domino's
Pizza has been crushing the competition with both technology and marketing
for some time now according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When it comes to grocerant niche Ready-2-Eat
and Heat-N-Eat fresh full-flavored food that is portable Domino’s
expanded non-pizza menu has become a staple in the food industry and a hallmark
of grocerant niche success according to Johnson.
Domino’s consumer focused interactive
participatory marketing programs continue to expand the halo of the brands
consumer touchpoints. Here is just
another example how Domino’s
believes every great delivery driver deserves a tip. Thousands of carryout
customers serve as their own delivery drivers each day, and now, Domino's
is tipping them. Carryout customers who order online can claim a $3 tip to use
on their next online carryout order, thanks to the largest pizza company in the
world.
Art D'Elia, Domino's executive president –
chief marketing officer, stated, "It takes skill to get pizza from a
Domino's store to your door," … "As a reward, Domino's is giving a $3
tip to online carryout customers who take the time and energy out of their day
to act as their own delivery drivers. After all, we think they deserve
it."
So, now carryout customers who order online
now through May 22, 2022, are eligible to claim the $3 coupon code, which is
redeemable for another online carryout order placed the following week (with a
minimum purchase of $5 before tax and gratuity). Plus, customers can combine
their carryout tip with their favorite carryout offer, making for a tasty deal.
Can your brand keep up with that?
Do you understand the how great interactive
participatory marketing can help you garner new customers and new employees?
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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