you like Zaxby’s there is a very good reason you should be reading this
blog. Steven Johnson Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions® stated, consumers that like Zaxby’s ‘love Zax Sauce’ and this is
one consumer focused promotion that is for you.
case you have not heard, Zaxby's® is making history during Saucetember™, its annual celebration of
all things saucy, by auctioning a single bottle of Zax Sauce™, signed by Zach
McLeroy, Zaxby's founder and the creator
of the brand's iconic Zax Sauce.
collector's edition bottle—the first-ever bottled sauce from Zaxby's—comes with
a lifetime supply of Zax Sauce. Proceeds from the "Zax Sauce for
Life" auction will benefit The Boys' and Girls' Clubs of America. The
auction opens to the public on eBay on Sept. 12 and closes on Sept. 15 with the
winner to be announced on Sept. 18.
Zaxby's founder and board chairman, stated, "It's the first time Zax Sauce
has ever been bottled, and it's benefitting a great organization with the Boys'
and Girls' Club," ... "I created the sauce back in 1990, and it
became a cult favorite among college students who were our earliest brand fans.
I used to make every batch from scratch myself."
is a little background if there is not a Zaxby’s
near you, for 33 years, Zaxby's has been known for two things: Indescribably
Good™ chicken and Zax Sauce. McLeroy personally made the sauce and
distributed it to various locations to ensure that no one single person would
know the recipe from start to finish. Now the highest bidder can get a lifetime
supply of the legendary sauce in the form of gift cards redeemable at
participating Zaxby's locations and a one-of-a-kind collector's-edition
commemorative bottle. For full details visit zaxsauceforlife.com on Sept. 12.
this auction of this first-ever bottle of Zax Sauce celebrates Saucetember, the
month Zaxby's has designated as a salute to sauce. In September 2022, Zaxby's
dropped free sauce-flavored popsicles to mark the season.
This year, Zaxby's is commemorating Saucetember by treating its loyal fan base
to saucy in-app offers throughout the month, in addition to the Zax Sauce for
place a bid for a chance to win a lifetime supply of Zax Sauce, brand
enthusiasts may enter the auction through zaxsauceforlife.com on Sept. 12.
Taking place on eBay, the bidding starts at $19.90 in an homage to Zaxby's
Schwing, chief marketing and strategy officer at Zaxby's, stated, "Our fans have been
clamoring for bottled Zax Sauce," … "This bottle is the golden ticket
to a lifelong connection to the brand and the sacred sauce that started it all."
Invite Foodservice Solutions® to complete a Grocerant
ScoreCard, or for product positioning or placement assistance, or call our
Grocerant Guru®. Since 1991 Foodservice
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or