Friday, August 25, 2023

The Fresh Market Great Grocerant Meals in 20 Minutes or Less


Consumers are time starved and don’t want to cook dinner from scratch according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers continue to look for Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components.  Let’s look at some recent numbers:


    1. Recent Grocerant ScoreCards found 82.3% of consumers don’t know what’s for dinner at Noon, and 61.8 %don’t know what’ s for dinner at 4PM.
    2. Roughly 63.7% of consumers purchase prepared food items from a retail location at least three times a month.
    3. 79.6% all dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two meal components per day.
    4. When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 83.4% chose meal components.
    5. Seventy-three percent of retail prepared food purchases are taken to go
    6. 88.2 % of consumers prefer hand held food over sit down meals with a knife and fork


Now The Fresh Market has rolled out six new meal kits and added another “meal deal” heading into the back-to-school season and fall celebrations.

Pay attention here: The all-in-one meal solutions serve two people and can be prepared in 20 minutes or less, the Greensboro, North Carolina-based specialty grocer said Wednesday. Each kit provides step-by-step instructions, and the meal components made fresh daily with ingredients from the retailer’s meat, seafood and produce departments.

The new meal kit varieties include chicken parmesan in marinara sauce, creamy gorgonzola sirloin steak, Madeira steak in wine and demi-glace sauce, miso ginger trout, spicy pork bulgogi rice bowl (rice in Korean barbecue sauce with red chiles, ginger, soy and honey) and chicken alfredo (with garlic and parmesan in bechamel base).

Yes, there is more for fall entertaining, The Fresh Market has introduced The Party Meal, its latest meal deal. Available through Oct. 31, the full prepared banquet includes a chicken salad slider tray (28 oz.); a ham and cheese slider tray (35 oz.); a choice of a pepperoni pinwheel appetizer tray (33 oz.) or a caprese appetizer tray (38 oz.); one The Fresh Market original guacamole (16 oz.); Zack’s Mighty Organic Tortilla Chips with Sea Salt (9 oz.); and The Fresh Market chocolate chip mini cookies (18 count).

The Party Meal is priced at $39.99, for a savings of $12, and no reheating is required, The Fresh Market noted. Customers can order online 24 hours in advance for pick-up the next day.

“These convenient and delicious meal options are designed to help busy families save time in the kitchen while still enjoying flavorful food,” The Fresh Market stated. “Whether it’s a busy weeknight or a weekend tailgate, The Fresh Market has several options perfect for any occasion.”

The Fresh Market’s new meal kits and meal deal reflect ongoing efforts by the chain to provide restaurant-quality meal options, convenient meal solutions (such as all-in-one dinners for two and Little Big Meal dinner deals for four) and occasion-focused meal offerings, with the latter including Father’s and Mother’s Day, Easter, Valentine’s Day, Super Bowl Sunday and Thanksgiving.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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