Just in case you have not been
reading our blog. Yes, we know that blogging
is old fashion but so is elevating a foundation of knowledge. Grocerant niche mix & match meal
component bunding continues to drive top line sales and bottom-line profits in
all sectors of retail foodservice according to Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Here is an just one example of how an
award- winning Mediterranean fast-casual dining franchise, The Great
Greek Mediterranean Grill, is taking advantage of the
undercurrent of change driving customer migration within the restaurant sector.
The Great Greek
Mediterranean Grill launched three new non- traditional
dining formats developed to support the brand’s aggressive accelerated
expansion plan. Including a to-go-only restaurant, a digital kitchen, and
special venue buildouts designed for airports, universities, stadiums, and
more, these new formats signify the brand’s commitment to innovation and guest
satisfaction as well as its dedication to franchise owners.
Bob Andersen, President of The Great Greek Mediterranean Grill,
stated, “The development of our three new non-traditional formats began almost
two years ago as we sought to identify changes in the habits and behaviors of
our customers. Guest satisfaction has always been paramount to us, so we wanted
to implement innovations that enhanced their overall experience while driving
sales and profitability for our franchise owners,”
Anderson continued, “The new formats
combine the best of both worlds for our brand; they offer the convenience of
on-the-go dining for our customers while also giving existing and prospective
franchise owners the opportunity to more cost effectively seize opportunities
in prime areas while capturing more market share and increasing brand
exposure.”
So, in addition to the convenience of
off-premises dining, The Great Greek Mediterranean Grill’s new non- traditional
formats will expand the brand’s delivery and catering capabilities. They
include:
§
The Great Greek To
Go: Guests can quickly pick up a meal with
this takeout-only format in busy retail and shopping areas. Compared to The
Great Greek Mediterranean Grill’s standard 30-45- seat, 1,700-2,000-square-foot
dine-in model, The Great Greek To Go features a footprint between 500 and 900
square feet with a service counter and minimal to no indoor The first Great
Greek To Go opened last month at 8900 Baltimore Ave. in College Park, Maryland,
minutes away from the University of Maryland.
§
The Great Greek Digital
Kitchen: Diners can order online through the
restaurant website or a third-party delivery platform and either have their
food delivered or pick it up themselves from the Digital Kitchen Spaces are
between 190 and 220 square feet. The first Great Greek Digital Kitchen is set
to launch this month in Miami. Additional locations in Dallas-Fort Worth, Los
Angeles, and San Diego are slated to launch before the end of 2023.
§
Special Venues: The Great Greek Mediterranean Grill has developed buildout options for a
variety of non-traditional venues, including airports and travel centers,
colleges and universities, shopping malls, entertainment venues, stadiums, and
more. Restaurants can range from 500 to 1,000 square feet and offer a service
counter with optional communal seating, depending on the space. Rollout is
slated for 2024.
Looking a customer ahead, these new
formats arrive during the brand’s most successful year in company history.
Year-to-date, The Great Greek Mediterranean Grill has signed 27 franchise
agreements and opened 15 new restaurants with 10 more projected to open before
the end of the year, including five non-traditional locations. “2023 has been a
milestone year for our brand in terms of growth and we plan to leverage the
momentum we’ve achieved this year into 2024 as we offer these new formats to
both new and existing franchisees. The best is yet to come,” added Andersen.
Demonstrating its strength in the
highly competitive fast-casual dining industry, The Great Greek Mediterranean
Grill has been recognized with several prestigious industry accolades this
year. The brand was ranked among the top 75 brands in Fast Casual’s 2023 Top 100 Movers & Shakers report;
recognized as a QSR 50 Contender and named among 15 Franchisors to Watch
by QSR magazine; included on Franchise Times‘ Top 400 ranking of the largest
U.S.-based franchises; and dubbed a Future 50 chain on Restaurant Business and Technomic’s list of the
fastest-growing emerging concepts.
Additionally, The Great Greek
Mediterranean Grill was selected as a Fast 50 honoree by the South Florida Business Journal as part of its list
of the region’s 50 fastest-growing private companies and recently made the
inaugural Private 100 list, spotlighting the top private companies in South
Florida by 2022 revenue.
The Great Greek Mediterranean Grill®
is a part of the Big Flavor Brands™ foodservice division of Starpoint Brands™.
Members of Starpoint Brands represent the very best in their industries and are
the mark of quality for customers, providing the ultimate in service, reliability,
and value.
Is your brand looking a customer ahead?
The foodservice status quo is not static.
Are you looking for a new partnership
to drive sales? Are you ready for some fresh ideations? Do your food marketing
tactics look more like yesterday than tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the
clue you need to propel your continued success.
No comments:
Post a Comment