Regular readers of this blog know that old adage; if the
shoe fits ware it, well apparently so does the marketing team at McDonald’s. Steven Johnson
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® believe relevant brands look for ways to bring
comfort and convenience to their customers.
There is no doubt that McDonald’s is doing just that in it’s latest
partnership while driving new electricity into the brand message.
That’s right, McDonald’s and Crocs fans
have been buzzing about a new brand mash-up that could elevate any look, and
the brand can now officially confirm that there is truth to the speculation:
McDonald’s and Crocs
are introducing their first-ever collab. Inspired by both Crocs Stars and
Mickey D’s loyalists, the collab will drop with a full line of shoes, socks and
Jibbitz charms are on sale in countries around the world.
From a Classic Clog with a McDonald’s spin to a throwback,
limited-edition collection inspired by iconic McDonald’s characters – Grimace,
Birdie and Hamburglar – the new shoes are designed to give consumers a way to
live out their bold fandom every day. The collab drops midday (CT) on
Crocs.com, at Crocs retail locations and select wholesale partners, while
supplies last. Follow along on social at @McDonalds and @Crocs to keep tabs on
when the Crocs go on sale.
The full McDonald’s x Crocs Collection includes a line of
shoes with Jibbitz charms available for between $70 – $75 a pair, with socks
for $20 each:
Grimace x Crocs Cozzzy Sandal: Inspired by everyone’s
purple bestie, these sandals lined in faux fur will have you feeling like
you’re walking a day in Grimace’s shoes. The Grimace Cozzzy Sandal features his
loveable expression on the straps, comes with his favorite treat – a shake in
the form of a Jibbitz charm, and can be paired with matching socks.
Birdie x Crocs Classic Clog: Early birds like Birdie will be the first to get
these Classic Clogs in her signature yellow and pink, with her favorite menu
item – a McDonald’s Egg McMuffin – as a Jibbitz charm. Birdie fans can put a
little extra pep in their step by coupling the clogs with Birdie’s winged pink
socks.
Hamburglar x Crocs Classic Clog: Feel as stealthy as Hamburglar himself with these
Classic Clogs in Hamburglar’s famous black and white stripes and Jibbitz charms
featuring his go-to order (a hamburger, of course). Complete the mischief
maker’s look with a pair of matching socks.
McDonald’s x Crocs Classic Clog: For those who want to sport Crocs in a classic McDonald’s
style, the McDonald’s x Crocs Classic Clog is for you. The best part? With new
Chicken McNuggets, World Famous Fries and Big Mac Jibbitz charms, you can wear
your go-to order everywhere you go.
The McDonald’s x Crocs collab not only fuels a shared brand
love, but McDonald’s first-ever global shoe collab also celebrates a beloved
cause in Ronald McDonald House Charities (RMHC). In honor of the Crocs
partnership, McDonald’s is stepping up for RMHC and will make a donation to
help support families with children who are sick and give access to the medical
care and resources they need.
Is your brand is searching for the new
electricity to help drive the brand forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance
is in part driven with innovation in new food products in combination with new
avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye
the new electricity must be very efficient for the supply and includes such
things as fresh foods, meal kits, beer, developing brands, unique urban
clothing, grocerant positioning, Fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit us on our social media sites by
clicking the following links: Facebook, LinkedIn, or Twitter
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