Wednesday, December 20, 2023

Blue Apron Grocerant Ready-2-Eat and Heat-N-Eat Fresh Food is Relevant


Giving the customers what they want the way they want it is important.  Blue Apron's latest grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals will come in 16 varieties, with more being added in 2024 are driving home incremental value to its customers.

That according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Blue Apron continues to keep a close eye on consumer’s wants and needs, these new meal entrants edify fresh food discovery for consumers and are on target.”

One of the first meal kit companies, Blue Apron is expanding its offerings with the addition of fresh prepared grocerant niche ‘Prepared & Ready meal’s’. The chef-crafted meals are delivered fresh and ready to reheat in a microwave, and are nutritionist approved.

So, get this, the new pre-made, non-frozen meals are now available to order as part of a subscription, and will be available to purchase sans subscription beginning the week of Jan. 8. There will initially be 16 options to choose from with brand-new recipes and meal categories being released throughout the New Year. The team at Foodservice Solutions® thinks you will enjoy them, so give them a try.  Save time this holiday season, spend more time with friends and family, let Blue Apron do the hard work.

“Our new category of Prepared & Ready meals opens up the opportunity for Blue Apron to become a one-stop shop for its customers,” said John Adler, SVP of physical product. “Now, we’re able to provide customers with multiple convenient meal solutions for a variety of occasions. From when they’re tight on time, but are seeking a freshly prepared meal, to cooking dinner for the family with our traditional meal kits, or looking for a convenient, seasonal offering for the holidays.”

Adlier continued, “We saw a significant opportunity within the ready-to-eat category — 62% of customers were interested in subscribing to a service with more than one meal solution — and most importantly, customers expected quality to remain consistent across all Blue Apron products, which we are delivering on.”

According to Blue Apron, the new Prepared & Ready meals offer well-balanced options, such as Carb Conscious, 30g or more of Protein and 600 Calories or Less. The recipes include signature Blue Apron sauces, seasonal produce, vegetarian options and meats that are prepared using the sous vide technique.

Menu options include:

·         Salmon & Riced Broccoli with Pesto & Feta Cheese

·         Southwestern-Style Turkey with Brown Rice & Monterey Jack Cheese

·         Buffalo-Style Chicken with Mashed Potatoes & Vegetables

·         Chicken & Quinoa Grain Bowl with Feta & Vegetables

·         Italian-Style Grilled Chicken with Sweet Potatoes, Pesto & Almonds

·         Korean-Style Kimchi Rice with Scrambled Eggs & Veggies

At the end of September, Blue Apron entered into a definitive merger agreement to be acquired by Wonder Group, a company founded by entrepreneur Marc Lore that aims to redefine at-home dining and food delivery. By acquiring Blue Apron, Wonder aims to create a leading platform for mealtime, enabling choice, flexibility and convenience through the two brands.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit, or Contact

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