Thursday, December 7, 2023

Growth Makes Happy Joe’s Happy


Customer frequency matters. When you are a restaurant, looking at your concept, trying to drive top-line sales and bottom-line profits, start with the menu. That according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That said, leveraging the menu to increase customer frequency without operational disruption is an art and Happy Joe’s Pizza & Ice Cream can show you how.  Let’s look at what they are doing.  

Yes, regular readers of this blog know that people love pizza. People love burgers. For the creative minds at Happy Joe’s Pizza & Ice Cream, combining the two just makes sense – especially since they’ve mastered the art of developing extraordinary pizza creations.

There big idea was to turn the most popular Happy Joe’s pizzas into burgers, using the same toppings found on its innovative pizza menu. Already available at Happy Joe’s corporate locations, the new pizza burgers are launching at franchise locations on Friday, Dec. 1. 

The Happy Joe’s Pizza Burger menu includes:

Sloppy Joe Burger: Pickles, mustard and blended cheese top this burger alongside Joe’s Sloppy Joe meat.

Taco Burger: The world-famous Taco Joe Pizza on a burger! Served with HJ’s Mexican bean sauce and blended cheese. Drizzled with nacho cheese sauce and lettuce, tomato, and chips.

Taco Supreme Burger: Just like the HJ’s Taco Supreme Pizza, adding black olives, jalapeños, and sour cream to the Taco Burger.

BLT Burger: HJ’s burger topped with pizza sauce, mozzarella, Canadian bacon, bacon, lettuce, and mayo – just like the pizza.

Mac n Cheese Burger: Macaroni and cheddar cheese transform this classic burger into a classy delight.

HJ Special Burger: HJ’s burger topped with pizza sauce, mozzarella, Canadian bacon, and crispy sauerkraut. Just as unique as the namesake pizza.

Hamburger: Classic burger without cheese.

Cheeseburger: Classic burger with cheese.

Taco BurgerMac n Cheese Burger

Tom Sacco, CEO, Chief Happiness Officer and President, stated, “While our customers expect great pizza from Happy Joe’s, they also expect us to bring them new, unique, tasty creations,”… “It’s a reputation we began building back when we were the first to introduce the Taco Pizza. And now our Pizza Burgers continue the tradition of out-of-the-box ideas that you can only get from Happy Joe’s!”

While the price ranges based on which Pizza Burger the customer chooses, the cost varies from $8.99 – $10.99. Customers can find their favorites and what satisfies their taste buds on Happy Joe’s website.

For more information about Happy Joe’s, please visit

Success does leave clues and Happy Joe’s has picked up all of the right clues to build incremental top-line sales and bottom-line profits.

Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or   Call: 253-759-7869 or Email:  

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