Olive Garden Revises Grocerant Niche LTO Buy One Take One Home

Success does leave clues and Olive Garden new that they had a winning Limited Time Offer the first time that the introduce the grocerant niche buy one meal and get one to take home.  The smiple fact is this promotion has become an Olive Garden customer favorite according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Regular readers of this blog know we were the first to detail the success of this LTO back in the day. Take home a free entree at Olive Garden with purchase of select entrees, including a new summer pasta dish, through July.

This year you can choose from several entrees starting at $12.99: Fettuccine Alfredo, Cheese Ravioli, Spaghetti with Meat Sauce, Lasagna Classico, Shrimp Scampi, and new Creamy Garlic Tuscan Chicken. It features ziti with chicken, roasted garlic, red peppers and spinach tossed in a white wine rosemary sauce. Some entrees cost a few bucks more.

After dining in, choose one of the first four entrees to take home for free. The food arrives chilled with reheating instructions. Even better, this offer is available for both dine-in and/or online ordering which means you can order to go and split the meal with a friend or loved one right away to score lunch or dinner for TWO for as low as $12.99!  Bringing back a winning LTO is a great way to edify your brands relationship with your best customers.  Do you want to know what the next great Grocerant niche LTO is?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Olive Garden finds Success Giving Customers What They Want

Success does leave clues and Olive Garden is one of the very best chain restaurants at taking the time to listen to customers, focusing on customers, and giving customers what they want.  While customer count declines continue to rattle the restaurant sector Olive Garden is once again doubling-up on customer meals according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This will be the sixth time that Olive Garden brings back 'Buy One Take One' deal placing itself right in the middle of the fastest growing retail food segment the grocerant nice.  While the promotion runs for a limited time, customers who purchase a meal will also get a second meal to take home at no extra cost that’s doubling-up according to Johnson. The ‘Buy One Take One grocerant niche promotion starts at $12.99.

While for most chain restaurants find customer count growth elusive this promotion elevates customer relevance reinforcing the FIVE P’s of Food Marketing according to the team at Foodservice Solutions®.  The Olive Garden ‘Buy One Take One focus on Portability, Packaging, Product, Placement, and Price.  

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.