One of the hallmarks driving the success of the grocerant niche is Mix and Match meal bunding according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Today grocerant niche meals and meal components are driving top line sales and bottom-line profits in every sector of retail foodservice.
When asked where Americans get dinner, most (77%) commonly eat at home or cook for themselves. 50% say they regularly get takeout or pick up, 31% say they go to restaurants, and 3% say they use a meal subscription box.
So, this new bundle from Salad and Go has both breakfast and lunch covered by offering a choice of a cold brew (or any 24 oz. drink), any breakfast burrito and any salad or wrap with chicken or tofu all for just $9.99.
Charlie Morrison, CEO of Salad and Go, stated, “Salad and Go is explicit in our commitment to providing fresh, affordable and convenient food for all, and the On the Go bundle makes it abundantly clear that we never at any point in the day take a break from this mission,” … “This unique deal saves our customers both time and money like never before, proving that fitting healthy and delicious food into a busy schedule doesn’t have to be such a costly hassle.”
In case you did not know, beyond the options available with the bundle, Salad and Go’s full menu includes an endless range of made-to-order salads, wraps, breakfast burritos and soup, a line-up of hand-crafted lemonades and teas, cold brew coffees and other nutritious options for kids. The beloved salad chain recently added a refreshing Mango Ginger Cooler and flavorful vegan Corn Tortilla Soup as two new craveable and appetizing food and drink options.
With a business model different enough to garner attention, Salad and Go is on a mission to make fresh, nutritious food convenient and affordable to ALL. The concept is an industry disruptor, making meals that are not only convenient and affordable, but good for the guest and the local community. The use of raw, fresh ingredients in chef-curated recipes offer nutrient rich meals that are delicious and satisfying. All menu items at Salad and Go are made to order with quality, fresh ingredients. Built on a model of speed and efficiency, Salad and Go is able to serve made-to-order meals quickly and at exceptionally low prices. Salad and Go was founded in 2013 in Gilbert, Arizona. The company currently operates over 50 locations across Arizona and Texas.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869