Farm Stores Drive-Thru Convenience Proves Popular

 

The old adage ‘time is money’ once again is the foundation block help drive growth and success and Farm Stores.  Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Farm Stores is one of the few convenience stores focusing on harassing consumers overwhelming adoption of a drive-thru.  That should prove to be a success step other will adopt.  

In case you did not know, the drive-thru convenience market retailer Farm Stores will introduce its concept to a new market with the official opening of its latest store in Dallas. 

The new location is intended to blend a bakery, grocery and café into a seamless drive-thru experience, as well as offer a comprehensive range of quality products.

The Dallas Farm Store will also include fresh baked goods, including bread, pastries and cakes; a grocery section, featuring dairy products and pantry essentials; and gourmet coffee, fresh-made sandwiches and snacks from the café made specifically for customers on the go.

Johnson continued with consumer continued adoption of grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food, many more retailers including the ilk of restaurants, service deli’s, bodegas, grocery, all will adopt drive-thru formats with expanded food focused family products.

Now then as part of the grand opening celebrations, Farm Stores will be giving away free tickets to the Taylor Swift concert in New Orleans this fall. The giveaway will commence on Oct. 23 and run for 14 days. To enter, customers can pick up a 14-page booklet with entry tickets at the Dallas location starting Oct. 16 and begin submitting at the store. The winner will be selected randomly and announced on the Farm Stores Cedar Crest Facebook page on Nov. 4.

Guests and local customers are invited to the Dallas store's grand opening on Oct. 14. 

Founded in 1957, Farm Stores has more than 60 locations under both the Farms Stores and Swiss Farm Stores banners in Connecticut, Florida, Georgia, Kentucky, Louisiana, New York, New Jersey, Pennsylvania and Texas.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Are Consumers Ready to Forget City Grocery Stores for Farmstead

Foodservice Solutions® Grocerant ScoreCards have consistently shown that consumers prefer food that has the ‘halo’ of better for you around it according to Steven Johnson, the Grocerant Guru®.  Recently digital micro-grocer Farmstead raised an additional $2.2 million venture round to help accelerate its nationwide expansion empowering incremental choice for consumer looking for fresh food that is ‘better-for-you”.

Farmstead is less than three years old.  They source and delivers fresh, local food from farm to fridge within 60 minutes, using its AI-powered predictive analytics models to accurately predict demand and supply accordingly to help minimize food waste. The company currently serves the Bay Area, where its customer base has been growing 20%-30% month over month with strong repeat business, according to a statement.

Mike Hirshland, general partner with Resolute Ventures stated “To replace a trip to the grocery store, so many things have to go right, from ordering the right inventory to last-mile delivery,” “Farmstead has cracked the code on making grocery delivery profitable and rapidly scalable—this could legitimately become a monster company.”

Legacy grocery store are still focused on driving customers into their legacy footprint grocery stores where consumers spend an average of 43 minutes in the store.  Let’s stop right here and just think about it.  From farm to fridge in 60 minutes or spend 43 minutes in a grocery store buying old food?

Legacy grocery stores reputation for innovation has not be stellar over the past 30 years.  If fact most grocery stores today look like those of 1970.  Why?  Legacy grocery stores must start looking a customer ahead rather than looking back.  Consumers are starving for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  What are you selling and where are you selling it?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.