Success does leave clues and
mobile marketing is a clue all food marketing tool-kits should have
inside. However, while consumers are
dynamic not static, they also have long memories and the foundation of mobile
food marketing was not the digital phone but a cart on the street, then came
food trucks according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Johnson, continued saying successful
food retailers understand that differentiation does not mean different it means
familiar but with a twist. Red Robin Gourmet Burgers is
doing just that with a food truck via a nine-state tour in its new “Forever
Yummm” food truck, expecting to cover 9,200 miles in three-and-a-half months
and offer samples along the way.”
Amy
Woolen, Red Robin’s vice president of brand marketing stated “The fully
functional food truck is designed to allow fans to experience all the Yummm and
fun surrounding Red Robin's 50th celebration,” “It's highly approachable and
gives people a reason to join in on the fun and celebrate this milestone with
us.”
Denny
Marie Post, Red Robin’s president and chief executive officer, said:
"Through the years, while the restaurant has changed and the menu has
evolved, the brand continues to meet the needs of generations because we infuse
fun, creativity and innovation into everything we do.” Mobile Food Marketing
with relevance is elevated with digital communication. However never forget the foundation of food
marketing give the consumer what they want where they want it.
Do your food
marketing ideations look more like yesterday than tomorrow? Have you integrated
the familiar with the new? Interested in learning how www.FoodserviceSolutions.us
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
