Christmas Shopping save time take the Kids to McDonald’s It’s OK

McDonald’s continues to evolve with customer relevance. After listening to customer feedback and evaluating new consumer focused research  they rolled out more healthy changes to its  it kids’ meal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Parents can be reassured that McDonald’s new platform of choices that include bottled water and low-fat yogurt free of artificial ingredients are better-for-your-kids than previous platforms. McDonalds has removed artificial preservatives from the meal’s low-fat strawberry Yoplait Go-Gurt and has added a 16.9-fluid ounce bottle of Dasani water as a beverage option at no extra cost.

These tweaks come after McDonald’s outlined in February a nutritional overhaul of the Happy Meal that included making cheeseburgers a request-only item, reducing the size of the French fries, cutting sodium in the chicken McNuggets and reformulating the chocolate milk’s sugar content.

They have also removed artificial preservatives from the chicken McNuggets; while pledging that every meal combination offered on its Happy Meal menu boards in the U.S. will have 600 calories or fewer. So if your out shopping and need to save time go ahead and treat the kids to a Happy Meal.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

McDonald’s Where America Eats

There is no doubt that America eats at McDonald’s.  However  as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has pointed out repeatedly that Grocerant ScoreCards show that McDonald’s continues to be a aspirational brand driven in large part a halo of ‘better-for-you’ consumer perceptions.

So, last week when McDonald’s responded to Panera Bread CEO Ron Shaich’s challenge to the CEO’s of McDonald’s, Wendy’s, and Burger King to eat exclusively from their kids menu for a week or to rethink what there restaurants were serving.  The team at Foodservice Solutions® knew that was not a problem for McDonald’s or it customers.  

Here is how McDonald’s responded “We’re proud of how we’re continuing to raise the bar on food we serve at McDonald’s.  Our recent announcement that we’re adding Honest kids Juice Drink to our Happy Meals joins other positive changes we have made, such as removing artificial preservatives from Chicken McNuggets, which also don’t have artificial colors or flavors. 

They continued ‘Since 2012, McDonald’s has served more than 2 Billion servings of fruit and low-fat dairy products like Go-Gurt and automatically offering apple slices in Happy Meals.”  Success does leave clues and when it comes to industry leadership McDonald’s is doing all of the right things. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant