Wahlburgers On your Grill are What’s for Dinner

Building a brand with consumer relevance requires giving the customers what they want according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The brothers Wahlberg are understand that consumers are dynamic not static so they are extending their brand Wahlburgers fast-casual restaurant brand into the grocery channel with a new line of beef products available in supermarkets.

Chef Paul Wahlberg is bringing Wahlburgers into consumers’ homes with a new line of beef products which is the new electricity driving sales at Wahlburgers. How do you plan to drive incremental top line sales and bottom line profits according to Johnson; partnerships specifically strategic partnerships will be driving retail success in 2018. Are you looking for a partnership to drive incremental sales?  

Johnson stated “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as digital hand held marketing, local fresh food,  grocerant positioning, urban farming (produce, seafood, etc.), autonomous delivery, better-for-you, cashier-less retail, cash-less payments, delivery, and voice ordering.

Wahlburgers developed in strategic partnership with ARKK Food Co., will include ground beef, pre-formed patties, pre-formed sliders and brick pack, all made with the same proprietary Wahlburgers Angus blend of brisket, short rib and chuck found in its restaurants across the country.

Executive Chef Paul Wahlberg stated “In all our restaurants and now in our new retail product, we offer a custom blend of angus brisket, chuck and short rib for great texture and flavor,”, who, along with his celebrity brothers Mark and Donnie Wahlberg, founded the restaurant chain in 2011. “We wanted to provide the best cuts of angus beef that’s always fresh, never frozen to ensure that every bite is tender, juicy and packed full of rich flavor.”

Looking for a big push the new retail beef products will be available at grocery store locations nationwide, with an initial launch over the next 30 days at Hy-Vee, Jewel-Osco, Acme, Safeway, Shaw’s and Winn-Dixie. Upon rollout, Wahlburgers beef will be available at 1,300 stores.

So just what is your New Electricity? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

On the Border’s Time Warp Marketing Tactics

There are times when a brands growth has been stifled by well-intentioned but off the mark executives in most cases those brands have been practicing brand protectionism of the past. Now appears to be one of those times at On The Border Mexican Grill & Cantina were new brand custodians have stepped in to reevaluate the brands core attributes and edify the brand with contemporized relevance according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

However when you review the announcement of planned actions steps that On the Border is going to take  it looks a little like a there is a time warp of sorts that might hold delay the desired results. What do we mean ‘time warp’ well they that is On the Border Mexican Grill and Cantina new c-level team says the casual-dining brand’s strengths lie in licensing and off-premise sales. 

Regular readers of this blog know that licensing branded restaurant meals for the ‘Frozen Food Court’ was a big deal for branded restaurants back in the day say the ‘hay-day’ of 2005-2010. Legacy CPG manufactures were and continue to ‘pack the grocery aisles’ with branded restaurant products. The simple fact is that was important and relevant to consumers yesterday and continues to be yesterday’s tactics not tomorrows customer relevance according to Johnson.

On the Border currently has a “robust” licensing program that includes nine varieties of chips, nine salsas and three types of queso in retail grocery locations.  Don’t miss understand the team at Foodservice Solutions® they do believes that this type of legacy branded distribution is cash flow positive and should be part of a brands integrated marketing strategy.  It is not the new electricity need to drive brand relevance today.

One area that On the Border looks more like today’s brand relevance is the area of catering off-premise business where they are growing and outpacing the industry averages. Catering marketing is better than yesterday’s licensing but a long way from tomorrow’s marketing of a branded invitation filled with customer relevance.

Restaurants are in an increasing battle for share of stomach.  Don’t let your brand look more like yesterday than tomorrow. Consumers are dynamic not static your brand should be as well. Are you looking a customer ahead? Don’t let your brand look like yesterday. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information