Walmart Where Dinner and a Movie are a Perfect Fit

 

Dinner and a Movie have become an American staple in millions of homes.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Walmart is evolving its subscription plan to offer Paramount+ to its service for no extra charge.  That is a very good strategic fit, according to Johnson.

Soon, Walmart+ shoppers can tune in to “Star Trek: Strange New Worlds” while putting away their groceries. That’s because Walmart is adding a Paramount+ Essential Plan subscription at no extra cost for Walmart+ members. The subscription service will remain at $98 a year, or $12.95 a month, and include the Paramount+ Essential Plan subscription with an added $59 value.

Here is you will like this, the streaming component, which begins in September, includes recent blockbuster films such as “Sonic the Hedgehog 2,” live sports and the perennially popular preschool franchise “PAW Patrol.” And if looking into the future with Paramount’s original drama “Strange New Worlds” doesn’t strike their fancy, Walmart+ members can visit the past in the “Yellowstone” prequel series “1883.”

Chris Cracchiolo, senior vice president and general manager of Walmart+, stated, “We know Walmart+ is providing members real value in their every day — from grocery shopping to filling up their tank and more,”. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. Eighty-five percent of U.S. households use streaming services, and Paramount+ has the premium content and broad appeal that our members are looking for — like Walmart, they have something for everyone. We’re excited about the launch and what comes next for Walmart+.”

In a Battle for Share of Stomach

Are You Focused on the Customer? 

In case you did not know, Walmart+ offers members unlimited, free same-day grocery delivery from stores ($35 order minimum), free shipping (no order minimum) and an array of shopping tools such as Scan & Go contactless checkout (via the Walmart app) for $98 per year, or $12.95 a month. Other benefits include prescription drug savings, member-exclusive pricing and deals, and early access to promotions like Black Friday and new product releases.

Yes, there is more, in addition, Walmart+ members are eligible for six months of the Spotify Premium music streaming service at no cost. Walmart+ members can also add unlimited, no-fee and tip-free InHome delivery for another $7 per month or $40 per year, Walmart said. Walmart has also boosted the Walmart+ fuel benefits.

Jeff Shultz, chief strategy officer and chief business development officer for Paramount Streaming, stated,  “Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content and characters every day through a range of consumer products available throughout Walmart stores,” …“Now, pairing Walmart’s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the full breadth of Paramount+ programming.”

The team at Foodservice Solutions® does not think that the Paramount+ tie-in might be Walmart’s way of competing against Amazon Prime Video. Rather they think that Walmart has insights into tier consumers and understand video is more important today than ever to consumers.

Here is a bit of a cost comparison, an Amazon Prime membership costs $15 a month, or $139 annually, and includes various perks such as free delivery (two-day, one-day and same-day delivery options), streaming, shopping and reading benefits. Prime members in 4,000 U.S. cities can sign up for a year of free Grubhub+. Members can buy groceries from Whole Foods, listen to audiobooks with Audible, subscribe to Kindle Unlimited, watch Amazon Video and use Amazon Echo speakers. Members can share their benefits with one other adult for free, and up to 10 members of a family can share benefits like shipping, video and photos through Amazon Household.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

Fresh Partnership Platform Creates New Electricity at Subway

Brand sustainability requires new consumers to drive continued sales and with the ‘halo’ of fresh food Subway is driving new brand electricity with its partnership with Disney according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Subway restaurants are granting every parent’s wish with an exclusive movie ticket offer to see Disney’s Aladdin, which is in theaters May 24. ow through June 27, guests will receive one child’s movie ticket to see Disney’s Aladdin with every Subway Fresh Fit for Kids meal purchased.

Each Fresh Fit for Kids meal will also include one of four collectible Disney’s Aladdin-themed activities. This offer is for a limited time only while supplies last at participating Subway restaurants in the U.S. How is your brand extending the ‘halo’ of better for you?  Subway’s Fresh Fit for Kids will be a home run according to Johnson.  It will provide a platform to attract new customers today and tomorrow.

 

Subway provides an alternative to traditional fast food and kids meals by offering billions of freshly made sandwich, salad and wrap combinations, including its Fresh Fit for Kids meal. Each kids’ meal features a variety of lean proteins, fresh veggies, like lettuce, tomatoes and cucumbers, whole grain certified bread, and no sugar added beverages, like 1 percent low-fat milk, or Honest Kids juice, and each kids’ meal is paired with a 100 percent fruit side.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Are you looking a customer ahead?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/