Scotty’s Brewhouse Partnership to Kick-Off Continued Success

With fall just around the corner that means one thing football will be in full swing.  Restaurant awareness of the importance of what a local football team partnership could add to a chains brand value did not go unnoticed at Scotty’s Brewhouse according to Steven Johnson Grocerant Guru®, at Tacoma WA based Foodservice Solutions®. 

Scotty’s Brewhouse knew that it could add customer relevance while ‘refresh’ the brand when it signed a sponsorship agreement with the Indianapolis Colts that includes several exclusive promotions through the 2018–19 football season.

Does your brand need a refresh? If your brand looks more like yesterday than today or tomorrow it just might be time that you called for outside eyes to help you drive inside results.  What is your new electricity that is driving top line sales and bottom line profits?  Are your customer counts growing? 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as sports team partnerships,  fresh foods, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Chris Martin, brand president of Scotty’s Brewhouse stated “We are very excited to team up with the Indianapolis Colts this season,” … “We will be sponsoring several events and offering promotions that we feel Colts fans will enjoy leading up to and throughout the football season. Watching NFL games at Scotty’s Brewhouse was already a Great Experience, and we feel this will help us take it to a whole other level.”

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

As the season kicks off Scotty’s Brewhouse guests will receive a two for one offer if the Colts score two touchdowns during that week’s game. The promotion will run from Sunday after the game through Tuesday of that week. Guests will be able to order any food menu item and get one free of equal or lesser value when they mention the Colts’ two touchdown offer.

Fans attending Colts’ home games at Lucas Oil Stadium will also receive an exclusive offer on the back of their ticket stubs that will be good through the entire football season, including the preseason.

“We want to reward Colts fans for dining with us,” continues Martin. “We believe these two promotions will give Colts fans something to cheer for all season long as they watch the Colts at Lucas Oil Stadium or at one of our Scotty’s locations throughout the state of Indiana.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Domino’s Success Branded Invitations

Success does leave clues and Domino’s ability to extend the brand via an consumer focused interactive participatory invitation is a success clue everyone should make note of according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When Domino’s reached out to customers inviting them to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. food marketers around the country took notice. 

While more than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses.  New-nontraditional points of fresh food distribution the ilk of dog parks, beaches, and sports fields. That was a nod to Millennials seeking food discovery.  With this new invitation Domino’s will add even more local delivery spots based on customers’ feedback at dominos.com/suggestahotspot.

Dennis Maloney, Domino’s chief digital officer stated “We heard from customers about places in their communities that would make perfect Domino’s Hotspot locations,”.. “We’re excited to now have a system for customers to share those locations with us, making our easy-to-use Domino’s Hotspots even more relevant to our local neighborhoods.”

Here is how it works customers visit dominos.com/suggestahotspot, they can identify a new location on the delivery map for their nearest store and then mark it as a potential Domino’s Hotspot for the local franchisee to review. Once approved, customers will receive an email letting them know the location is ready to accept deliveries and the Domino’s Hotspot will appear on the map for customers to select.

So just what is your New Electricity?  How are you engaging consumers? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Choice Market Fresh and Local Proves Successful

When you are on your way home from work and begin thinking, ‘What’s for Dinner’ and you live in Denver Colorado, there is a good chance that you are thinking about stopping at Choice Market according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Choice Market can easily be called a grocerant as the Denver convenience-grocery store hybrid is the brainchild of founder and CEO Mike Fogarty.  Fogarty who grew up outside of Philadelphia, with the regional favorite Wawa and as regular readers of this blog know continues to driving fresh food success with customer focused foodservice empowered with cultural relevance, customization, and coffee.

Fogarty stated “I started looking at the landscape out there, whether it’s convenience stores or grocery stores.  Because honestly (Choice Market), this is somewhere between the two. .. and there didn’t seem to be any good option.”

Three years in the making, Choice Market focuses on three key differentiators:

·         Fresh — Customers can get high-quality fresh food that’s prepared in-house.

·         Local — Choice supports local purveyors and is in the community actively looking for new ones, especially for key categories like milk, bread, coffee and cheese.

·         On-Demand — Open 24 hours a day, customers can order in-store at self-serve kiosks, or receive help from staff. Customers also have the ability to order online and have the items delivered within an hour for a flat rate of $3.99 via Postmates.

Fogarty continued “Choice is a new kind of convenience store. The way we’ve positioned ourselves is that we’re providing the transaction time, product diversity and operating hours of a traditional convenience store, but marrying that to a product selection more along the lines of consumers’ growing preference for fresh, local and organic,”

Food preparation is a large element of Choice’s overall proposition, to showcase its homemade offers. That is why the 30-foot by 80-foot kitchen is seamlessly integrated with the point-of-sale, creating an “experience” for consumers by giving them the ability to watch their food being made while they continue shopping the store. Choice’s made-to-order menu spans sandwiches, flatbreads, bowls and breakfast burritos.

Grab-and-go makes up a large portion of the store’s business model as well, with the “sizeable” selection including side salads, small wraps and sandwiches, snack packs, and fresh fruit. The store offers local and seasonal products wherever possible. Choice Market is fresh food fast with the halo of ‘better-for-you’ according to Johnson.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.