At Friendly’s Restaurants Endorsements Drive Relevance

 

Most regular readers of this blog know that endorsements are a form of marketing that uses famous personalities or celebrities that command a high degree of recognition, trust, respect and awareness among a target audience. 

A brand will choose a celebrity or an athlete endorser that their target market looks up to so that they can support their products or services.  Endorsements can be especially effective when you enlist the approval from trusted figures.  The strategy of celebrity endorsement marketing has been in the industry for a while and has been proven to improve both brand image as well as brand awareness. Not only can sportswear giants Nike and Adidas attest to its effectivity, science can actually back this up; the same is true for restaurants.  

Endorsements can be an excellent marketing strategy to build credibility, create personality and establish a market footprint and Friendly’s understand that according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Which is why one of the world’s most popular bands (The Jonas Brothers) has teamed up with their favorite childhood destination Friendly’s Restaurants to bring fans a “Burnin’ Up” partnership built around the brand’s iconic ice cream sundaes.

“We’ve been hooked on Friendly’s since we were little,” said Kevin Jonas. “Friendly’s has always been a favorite stop of ours … a memorable place where we bonded as brothers over ice cream and delicious food. Fun fact: We decided on the band’s name at our local Friendly’s back in 2005, while chowing down on Monster Mash sundaes. So, we’re beyond excited to have this opportunity to relive our childhoods and create our own signature Friendly’s creations!”

Available through December 9, Jonas Brothers’ fans can snag their favorite Jonas Brothers’ sundae creation at a local Friendly’s Restaurant:

The Joe Sundae

Step into the delicious world of Joe Jonas’ imagination. Think the masterful Monster Mash Sundae times three! It starts with three scoops of Friendly’s Mint Chocolate Chip, Chocolate Chip Cookie Dough and Chocolate ice cream sitting on a delicious spread of hot fudge and topped with crushed Oreos, M&M’s, Reese’s Peanut Butter Cups, whipped cream and cherries.

The Nick Sundae

The Nick Sundae

Nick fans will love this creamy creation! His sundae includes Friendly’s Vanilla Fat-Free Frozen Yogurt, Reese’s Pieces, bananas and a generous drizzle of Friendly’s Famous Peanut Butter Sauce and whipped cream.

The Kevin Sundae

The Kevin Sundae

Kevin is a certified chocoholic, and his chocolatey concoction is sure to satisfy any sweet tooth. Guests will love scoops of Friendly’s Chocolate, Butter Crunch and Forbidden Chocolate ice cream topped with caramel, hot fudge and whipped cream. Kevin recommends adding an extra layer of crushed sugar cone with a cherry on top for that little something extra.

“Friendly’s is incredibly honored to partner with Joe, Kevin and Nick to serve up these personally crafted sundaes to their legions of fans and our loyal guests for the next several months,” said President of Friendly’s Restaurants, Dawn Petite. “Just as Friendly’s has served generations of ice cream lovers across the country, the Jonas Brothers have been a music sensation over many stages of their fans’ lives. We’re thrilled they are embracing their past and helping to introduce a new generation to Friendly’s ice cream and a great place to create memories that can last a lifetime.”

Aside from the craveable creations, the fun doesn’t stop there! Join the Friendly’s Fan Club to get exclusive news about THE TOUR concert sweepstakes, where one lucky fan will have a chance to win two tickets to the final tour stop in Brooklyn, New York, including airfare and hotel for the winner and a plus one. Select attendees of THE TOUR, at two unannounced stops, will also receive a coupon booklet good for a free Friendly’s Fribble a week for a year. No purchase necessary to enter the sweepstakes. Official rules will be posted on friendlysrestaurants.com when sweepstakes begins.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation, and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Scotty’s Brewhouse Partnership to Kick-Off Continued Success

With fall just around the corner that means one thing football will be in full swing.  Restaurant awareness of the importance of what a local football team partnership could add to a chains brand value did not go unnoticed at Scotty’s Brewhouse according to Steven Johnson Grocerant Guru®, at Tacoma WA based Foodservice Solutions®. 

Scotty’s Brewhouse knew that it could add customer relevance while ‘refresh’ the brand when it signed a sponsorship agreement with the Indianapolis Colts that includes several exclusive promotions through the 2018–19 football season.

Does your brand need a refresh? If your brand looks more like yesterday than today or tomorrow it just might be time that you called for outside eyes to help you drive inside results.  What is your new electricity that is driving top line sales and bottom line profits?  Are your customer counts growing? 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as sports team partnerships,  fresh foods, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Chris Martin, brand president of Scotty’s Brewhouse stated “We are very excited to team up with the Indianapolis Colts this season,” … “We will be sponsoring several events and offering promotions that we feel Colts fans will enjoy leading up to and throughout the football season. Watching NFL games at Scotty’s Brewhouse was already a Great Experience, and we feel this will help us take it to a whole other level.”

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

As the season kicks off Scotty’s Brewhouse guests will receive a two for one offer if the Colts score two touchdowns during that week’s game. The promotion will run from Sunday after the game through Tuesday of that week. Guests will be able to order any food menu item and get one free of equal or lesser value when they mention the Colts’ two touchdown offer.

Fans attending Colts’ home games at Lucas Oil Stadium will also receive an exclusive offer on the back of their ticket stubs that will be good through the entire football season, including the preseason.

“We want to reward Colts fans for dining with us,” continues Martin. “We believe these two promotions will give Colts fans something to cheer for all season long as they watch the Colts at Lucas Oil Stadium or at one of our Scotty’s locations throughout the state of Indiana.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.