Modular Buildings Drive Growth at Dutch Brothers Coffee

Retail growth can become stalled, costly, and time consuming when you get into quagmire of construction problems.  With cost of customer acquisition top of mind Dutch Bros. Coffee decided that a new partnership with RJ Russo could drive new eletricity into its brand and growth.  

Our Grocerant Guru®, Steven Johnson believes that “Consumers are dynamic not static”. So, how is your brand keeping up with consumer demand for fresh fast food? How are you driving new electricity into your brand? What is the time line and cost of your new outlet openings?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Recently, RJ Russo formed a strategic alliance and partnership under contract with Dutch Bros. Coffee to advance the modular designs and placements of factory-built building units in lieu of traditional construction.  The collaboration features Dutch Bros. Coffee, RJ Russo as well as Luna Design and Construction. RJ Russo is able to create the vision of a factory-built building that fulfills the design aesthetic of Dutch Bros. Coffee, as well as the expansion goals of the Dutch Bros. Coffee brand.

So, RJ Russo constructs factory-built buildings and modular components out of steel and sustainable products. This provides for more environmentally-friendly structures. Wood and other deteriorating products are eliminated in order to maximize life span of the units and hold up to harsh interior and exterior environments.

RJ Russo is set to donate to $1,000 to each community for every building manufactured and delivered.  An interesting addition to the matchup includes an incentive to give back to the local communities where these factory-built coffee shops will be located.  RJ Russo is aligned with Dutch Bros. Coffee in supporting the local communities we serve. 

"We wanted to give back to the community as a way to say thank you for the great opportunity to partner with Dutch Bros. Coffee,” Donn Kaebisch, RJ Russo Business Development Manager, says

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Checkers & Rally’s Partnerships Reduce Cost, Drive Profits & Growth

Building top line sales and bottom line profits in the restaurant business today requires a unit level focus according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Consumers today are dynamic not static and Checkers & Rally’s proved they are a dynamic as consumers when they announced the addition of new modular manufacturer partners, which will extend the reach of the brand’s popular modular restaurant design option.

Johnson said ‘Fast Food is simply getting faster and better at everything they do.” In addition to original modular partner Valiant, based in Florida, Checkers Rally’s franchisees will soon be able to work with two new modular partners in different regions of the country in California they partnered with Madison Industries and in Alabama with Z Modular according to the company.

Bret Cunningham, director of Design & Construction for Checkers & Rally’s stated “By aligning with these two new partners, we expand the geographic areas where we can build modular restaurants, so franchisees across the country can utilize the modular design,”... “Having regional partners reduces shipment costs and lead times, making the modular design even more attractive for our franchisees.”

Checkers & Rally’s franchisees that choose the modular option save money on buildout costs, and, because the units are built offsite in a controlled environment, there are no delays due to weather. With the modular design, franchisees are able to expand into markets that were once thought to be cost-prohibitive, and also save time spent securing city permits.

“Checkers & Rally’s is committed to increasing profitability for our franchisees, and that starts during the construction process,” says Jennifer Durham, Chief Development Officer of Checkers & Rally’s. “The modular option not only lowers buildout costs, but also speeds up the construction process so franchisees can open their restaurants and start making money more quickly. By adding two new modular manufacturers, we will be able to continue building up our development pipeline and provide regional options for our franchisees to continue growing with the brand.”

Checkers & Rally’s is set to open 60 new locations in 2018, with 18 of those restaurants utilizing the modular design. In 2019, 35 additional locations are already set to open, with another 111 approved locations in the pipeline. Is your company’s growth dynamic?

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant