Muscle Maker Grill Now Offering Direct-to-Consumer Prepared Meal Plans

Direct to consumers sales is nothing new.  Look what Amazon did with that.  Now Muscle Maker Grill is extending its brand reach via direct to consumer with a focus on fresh prepared meals and meal plans. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “it’s about time a chain restaurant fill that space in order to drive new electricity in the brand.”

At the intersection of meal item subscriptions and menu development there is now a solution for the non-cook that wants to eat better food that can be tailored to their specific desires. Yes, once again our Grocerant Guru® is talking convenient meal participation, differentiation and individualization as a branded meal invitation.

Muscle Maker announced the launch of www.MuscleMakerPrep.com. Now, customers can order ready-made “healthier for you” prepared meals shipped directly to their doorstep. So, the first location to launch this program is located in the Chelsea neighborhood of NYC allowing customers within 250 miles to order their ready-made meals. Additional sites are planned to come on-line throughout Q1 and Q2 increasing the company’s reach to consumers.

Direct t Consumers will allow Muscle Maker’s strategy to focus on non-traditional locations and ways to reach new consumers that can’t travel to a local store or don’t have one near them. The company believes the restaurant industry has changed and the team at Foodservice Solutions® has been saying that for years.

Being able to reach consumers through multiple touch points is critical to Muscle Maker’s strategy. Expanding grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meal plans shipped directly to consumers doorsteps is a new way to get the company’s healthier products into the hands of consumers through contactless delivery and convenience.

This is a new evolving business line that expands the company’s reach to consumers and includes brick-and-mortar locations, non-traditional locations such as military bases and universities, home delivery through ghost kitchens and now meal plans shipped via UPS direct to consumers. This model can work out of all existing locations, including ghost kitchens and will be offered to sell through franchise locations.

Late last year the company announced a partnership with Happy Meal Prep and has been working relentlessly to perfect their temperature-controlled boxes to ensure safe delivery of MMG’s “healthier for you” food options. Partnerships matter when you are evolving your business model according to Johnson.

Muscle Maker customers can now order ready-made, prepared meals with options including Wraps, Bowls, Pastas and Salads. There are specific dietary categories as well including Keto and Gluten Free. After a minimum order of five meals, customers can order any quantity they desire to meet their meal prep needs. Customers can leverage customer relevant technology by opting in for texts or emails to keep up to date on the brand’s latest offerings.

Mike Roper, CEO of Muscle Maker Grill, stated, “MuscleMakerPrep.com not only creates an additional revenue stream for the company but allows for us to reach broader audiences and new market segments. This is an expansion of our strategy to get healthier food options to consumers via non-traditional locations and methods. As an expression of gratitude to our loyal customer base, for a limited time, the company will offer 15 percent off all first time delivered meal plan orders. As of today, we will be able to serve the NY, NJ, and PA markets and are seeking to open more markets as we dive into 2021.”

This partnership with Happy Meal Prep will drive new electricity, top-of-mind brand awareness, top-line-sales, bottom-line-profits, all while edifying brand relevance according to Johnson.

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and Subway fits that bill according to Johnson.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter 

Muscle Maker Grill Happy Healthy Holiday Meals

Happy, healthy, holiday meals is the goal of Muscle Maker Grill that announced that they will now offer Healthy Holiday Meals.  Consumers are dynamic not static and there is a need ‘better-for-you’ food offerings during the holidays according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Empowering consumer choice and aware that 45% of all Americans over the age of 18 are single the new Muscle Maker Grill’s delicious new Healthy Holiday Meals can be purchased as an entrée as well as family-style, which can feed up to eight people, available for $7.99 and $89.99.

The happy healthy holiday meals featured in the entrée include all-natural turkey breast, seasonal gravy, dinner rolls, gluten-free cranberry sauce, lower carb cornbread stuffing with spinach and superfoods, green beans and sweet potato mash.

The Family-Style meal also includes lower carb cauliflower mac & cheese and naturally low-fat angel food cake. Perfect for gatherings of all kinds, from “Friendsgiving” and meals with coworkers, to anyone hosting a holiday dinner, guests are encouraged to order the Family-Style meal 24 hours in advance by visiting www.orderMMG.com.

Robert E. Morgan, president and Chief Executive Officer of Muscle Maker  “We are excited to offer Muscle Maker Grill’s delicious new Healthy Holiday Meals to guests seeking a lighter alternative to traditional fattening dinners,” …“As the holidays are often difficult to navigate while keeping healthy eating on track, we wanted to offer meals our guests can enjoy without the regret. We believe these new Healthy Holiday Meals will be a hit individually or shared at large and small gatherings.”

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us