7 Reasons Consumers want more than one Cookie from Potbelly

 

If success leaves clues and it does, Potbelly, the iconic neighborhood sandwich shop, is bundling joy in a new 6-Pack Cookie Box is a clue that they correctly picked-up on according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Let’s get into it, the reasons are:

1.       Variety: Potbelly offers a wide variety of tempting cookie flavors, making it difficult to choose just one. From classics like Chocolate Chip and Oatmeal Raisin to more unique options like Snickerdoodle and Double Chocolate Chunk, customers might crave trying multiple flavors to satisfy their diverse preferences.

2.       Sharing: Potbelly cookies are known for their generous size, making them perfect for sharing with friends, family, or colleagues. Purchasing multiple cookies allows customers to enjoy their own treat while offering some to others, fostering a sense of social connection and enjoyment.

3.       Value: While the price of a single cookie might seem reasonable, buying multiples can sometimes be more cost-effective. Potbelly may offer deals or discounts on bulk cookie purchases, incentivizing customers to buy more than one.

4.       Indulgence: Potbelly cookies are known for being delicious and satisfying. Customers seeking a full sweet treat experience might find that one cookie isn't enough to fulfill their craving, leading them to purchase multiple cookies for a more decadent experience.

5.       Planning ahead: Some customers might be purchasing cookies not just for immediate consumption, but also for later enjoyment. Buying multiple cookies allows them to stock up and satisfy their sweet tooth throughout the day or even share them with others at different times.

6.       Fear of missing out: With such a diverse and enticing selection of cookies available, customers might fear missing out on trying other flavors if they only buy one. This can lead them to purchase multiple cookies to ensure they get to experience a wider variety of tastes and textures.

Potbelly’s collection of cookies are now available for fans to choose as a 6-pack in their favorite cookie flavor or as an assortment. Launching Monday, March 4, the 6-Pack Boxes will be available for purchase through the Potbelly App, potbelly.com, third-party delivery apps and in-shop. 

The branded 6-Pack boxes will be available at shops nationwide. All Potbelly cookies are baked fresh in-shop daily, offering a range of options including classics like the Oatmeal Chocolate Chip, Chocolate Brownie, and Sugar Cookies.

David Daniels, Chief Marketing Officer of Potbelly, stated, “Our fans have an insatiable love for our cookies and now we’re making it easier for them to enjoy together with others, share as a gift or save for later, as we package them up in a convenient new 6-Pack Cookie Box,” … “It promises to serve up smiles and turn an ordinary meal together into a memorable experience.”

For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and, for more information on Potbelly, please visit www.potbelly.com.  

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Wawa’s Holiday Office Party Fresh Food Fast Catering

Consumers are dynamic not static and Wawa continues to drive customer relevance by being just as dynamic as consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

The holiday season is here and Wawa has elevated its brand platform enabling large and small office to get delivery of Wawa fresh grocerant niche Ready-2-Eat and drink fresh food expanding the choice for employees.

Food Delivery and setup is handled by Wawa's catering associates. The catering service allows Wawa to reach customers in more convenient and creative ways than ever before, the company said. It includes breakfast, lunch and snacking options, such as:

·         Breakfast – Bagel trays, Sizzli boxes, and assorted seasonal fruits, bakery and parfaits.

·         Lunch and more – Hoagies, salads, cheesesteak bars, meatball bars, mac and cheese bars, gobbler bars, soups and sides, and customized kids boxes.

·         Snacks – Chips, cookies, soft pretzels, brownies, and Philly Boxes featuring Wawa's favorite Philadelphia treats.

·         Beverages – Coffee and cold drinks.

The service is currently available in Philadelphia's Center City and the immediate surrounding neighborhoods. The chain plans to expand catering to more areas in the future.

Steve Hackett, catering and delivery project manager for Wawa stated "Time and time again we hear from our wonderful customers how much they would love to host a party, corporate gathering or even receptions using their Wawa favorites! We are thrilled to now be able to offer this Wawa experience right into the homes, offices, and social spaces of our hometown customers with a fully customized experience,"

"At Wawa, we believe we exist to go beyond filling orders to fulfill the lives of our customers, every day. With this new catering and delivery offer, we are thrilled to take the next step in that commitment and be a part of even more customers' lives in an entirely new way," he added.

To order Wawa catering, customers can visit WawaCatering.com or call a Wawa catering coordinator at 855-WAWA-2GO, then choose delivery or pickup; specify the event's date, time and guest count; and design the menu.

On the day of the event, Wawa catering associates will arrive at the designated location and set up the food and beverages. Current catering options feature customizable hoagie trays, fruit bowls and salads, as well as hot bar setups that let customers create their own Wawa favorites.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/