At Just Salad You Can Keep the Bowl

 

Just what is branded sustainability? At Just Salad, I guess it is a branded salad bowl that you can reuse.  Reusing a salad bowl had the ‘halo’ of better for you in the minds-eye of the consumer according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®

It is clear that Just Salad understand the importance of sustainability as a valued consumer touchpoint. To further incentivize waste-free dining and make sustainability affordable and accessible to everyone, Just Salad will be running a promotion for its Reusable Bowl Program throughout February.

All month long, Just Salad is dropping the price of salads to $8.99 for guests who reuse their bowl for in-store purchases. This is a great example of consumers focused interactive and participatory food marketing that at a minimum will drive trial according to the team at Foodservice Solutions®.  

Just Salad is driven by a mission to create the most convenient, waste-free dining experience for customers nationwide, this initiative represents one of the many innovative ways that Just Salad is working toward eliminating single-use packaging waste and promoting everyday reuse.

How many of you are going to buy a couple of these bowls and keep the branded Just Salad bowl at home for your next ‘homemade’ salad?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869