Jack in the Box Star a Struck Story

What goes around comes around. This recent story from Jack in the Box reminds us how important every employee’s is and why it is important to regard, train, treat, each employee with thoughtfulness according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Mark Hammill, The Star Wars actor was once fired while working at Jack in the Box for doing impersonations in the drive-thru. Now he is appearing in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.

So, Mark Hamill will finally get to put his acting skills to work for Jack in the Box. Yes, what goes around comes around.

In case you are too young to remember, the actor, who played Luke Skywalker in the Star Wars franchise and voiced the Joker in several animated Batman movies, will appear in ads for the San Diego-based burger chain to promote the return of a pair of products: Spicy Chicken Strips and French Toast Sticks.

Hamill apparently was fired from a Jack in the Box before his Star Wars days. He told James Corden’s "Late Late Show" three years ago that he tried voicing the Jack Box character while in the drive-thru. The manager didn’t like it and sent him home for good.

“I always aspired to work the window, the drive-thru,” he said. “The one chance I had at it, it never occurred to me not to be in character as the clown, as the Jack in the Box clown.

“The manager didn’t like it. He told me to go home and never come back. Yeah, I got fired. Fired for being in character.”

Jack in the Box is releasing a limited-edition comic book that illustrates Hamill’s history with the chain that customers can start purchasing in mid-August at the “Jack in the Box Swag Shop.”

Hamill will appear in the “epic comeback” campaign across television, digital and social channels.

The new campaign comes months after Jack in the Box named TBWA\Chiat\Day as its new creative agency, seeking to reinvigorate its marketing.

Both Spicy Chicken Strips and French Toast Sticks periodically return to the Jack in the Box menu for a limited time.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter 

McDonald’s lead, follow, or get out of the way.

You have all hear the old adage Lead, Follow or Get Out of the Way.  Well, Arcos Dorados, the world’s largest McDonald’s independent franchisee, announced a 5-year promotional partnership The Walt Disney Company Latin America to add even more fun to Latin American families with the Happy Meal driving new electricity into valuable customer touchpoints.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there are times that franchisees must step-up to standout.  Arcos Dorados values its relationship with McDonalds and this partnership will edify both the franchisee to the customer and franchisor creating new electricity.

So, as the Happy Meal, celebrates its 40th anniversary, in the last few months, they introduced enhancements to its proposal of kids’ meals to offer a richer and more nutritious menu, through adding more fruits and vegetables and reducing fat, sodium and added sugar. To feature the best combination of food and entertainment, it will now include the characters of kids´ most-beloved movies with this promotional alliance with Disney. What are you doing to drive new electricity?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.

Arcos Dorados, will offer a joint toy collection will be launched in December and will be with one of the most anticipated movie releases of recent times: Lucasfilm’s STAR WARS: THE RISE OF SKYWALKER, that will open in Latin American theaters on December 19. The agreement also includes toy collections and promotional activities on McDonald’s kids’ menus featuring some Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucas Film movies (film studios that are owned by Disney). Are you ready to stand-up to stand-out and drive new electricity?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant