At Choice Market Gen Z and Millennials Can Save Time

 

Growing brands need their actions and words to resonate with consumers and Choice Markets is doing a very good job focusing in on its prime targeted customers today and for tomorrow Gen Z and Millennials with a fresh fast footprint and messaging that resonates according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Choice Market is driving new electricity into it brands as it launched an exclusive partnership with Adroit Worldwide Media (AWM) as its provider of frictionless technology solutions for the future of shopping. This will allow Choice Market to rapidly scale its automated Mini-Mart format across multifamily developments, campuses, festivals, electric vehicle charging destinations and hospitality properties nationwide. That my friends is how you integrate branded actions with messaging.

Mike Fogarty, founder and CEO of Choice Market, stated, "We selected AWM as our preferred frictionless checkout and tech development partner because they share our vision for the future of retail and can support our rapid pace of innovation," ... "AWM's expertise in Computer Vision and Artificial Intelligence, coupled with their commitment to deliver real time data and actionable insights made them the ideal partner. This partnership will accelerate Choice's plans to roll out a new digital experience with disruptive features and functionality."

Most of our regular readers know that Choice Market launched its first Choice Mini-Mart store model on the University of Colorado Anschutz Medical Campus in October 2022. In March 2023, the retailer announced plans to expand the Mini-Mart store format following a funding round led by the Denver Angels, Kimco Realty, Jogan Health and other private investors.

How do you plan to garner new customers? What is your cost of customer acquisition?  Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing. Don’t limit you ideations to just a new menu item. Think local, grow with others that are successful around you.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

So, Choice Market selected AWM for its expertise in powering smart spaces with cutting-edge technology, delivering end-to-end business automation and valuable insights across retail, industrial supply and healthcare sectors.

AWM's CEO Kevin Howard, stated, "We are thrilled to embark on this groundbreaking journey with Choice Market as their chosen frictionless technology provider," ... "AWM's commitment to innovation aligns seamlessly with Choice Market's vision for the future of shopping. Together, we aim to revolutionize the retail landscape by providing customers with unparalleled convenience and a seamless, technology-driven shopping experience."

Choice Market and AWM teamed up at NRF 2024: Retail's Big Show to showcase a Quick Drop Unit that demonstrates the transformative technologies and frictionless solutions that will redefine the retail experience, according to the companies.

Choice Market new electricity combines quick service and user-friendly technology with fresh quality food from local vendors and a practical product selection. The company has plans to expand in Colorado and beyond.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Why Chain Restaurants Worry in 2019

Day after day, earnings report quarter after quarter chain restaurants combine too report continued customer count capitulation even after our Grocerant Guru®, Steven Johnson spoke at MUFSO back in the day about the growing threat of non-traditional fresh food retailers targeting restaurant customers.  Johnson even offered Five Pillars of Success to prevent customer capitulation.  

Here is but one example of a company evolving with the consumer while garnering customer from the restaurant sector. Giant Food Stores reached a milestone with the opening of its 100th Beer & Wine Eatery in Pennsylvania.  

Manuel Haro, vice president of strategy for Giant Food Stores stated “The opening our 100th Beer & Wine Eatery is an exciting milestone for Giant as we continue to expand our unique offerings for our customers,”, The stores features includes hundreds of domestic, imported and craft beers plus a large wine assortment and a seating area for 30 people, who also can choose from a selection of eat-in and take-out foods, such as sandwiches, wraps, subs and salads.

Giant’s expanded offering in prepared foods set the stage for success.  Haro continued “We sell a lot of food that you can eat right on the spot, such as sushi or Boar’s Head sandwiches that are really nice, and some of the hot prepared food bars. We have Asian bars now and some other things. So, anything that's for quick consumption we will merchandise in the area of beer and wine.”  Giant is looking a customer ahead?  Does your restaurant look more like yesterday than tomorrow?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Battle for Share of Stomach