Tuesday, June 29, 2010

It’s time for The Great Atlantic & Pacific Tea Company too become Great Again!

Remodeled, rebranded and repositioned The Great Atlantic & Pacific Tea Company is the retailer that cant’ shoot straight! Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.

The Great Atlantic & Pacific Tea Company has a revolving door at the C-level. This swinging door is indicative of a Board of Directors (BOD) with loyalty to a particular family and industry knowledge based of legacy metric’s not grounded in relevant realities.

This regional grocery retailer continues to run a plethora of branded grocery companies each in a niche they have felt is serving an unmet need. The results continue to prove them wrong! The A& P BOD comes with a distinguished international grocery legacy but is obviously blind too what is happening here in the US. Even in Tacoma, WA we can see the miss-guided disingenuous efforts they have undertaken.

They have shown micro success, which provides insights they do truly understand. Yet they are unwilling to be bold, settling for compliancy and more of the same. Its time to for them to start with a clean slate and focus on contemporize food retailing not saving legacy brands or location names. Their Northeast US locations are ripe to become full fledged Grocerants.

It’s time for them to take a page from other European food retailers that are now garnering market share, customer loyalty and brand relevance while creating industry buzz I am speaking of Trader Joe’s and Fresh & Easy. I invite Christian Haub to Tacoma, WA for a grocerant program review. The macro view from the micro site may produce the results you have been looking for. If success leaves clues, Foodservice Solutions is one of them.

Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions BING: steven johnson grocerant or google the same.

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