Monday, October 10, 2011

Jack in the Box finds day-part success with bundled favorites.

Sit down food, stand up food or car food.  Jack in the Box® leverages mix and match bundled meal options driving top line sales and bottom line profits. Breakfast, lunch and dinner Jack in the Box continues attracting new consumer with menu items that were at one time exclusively found at full service sit down restaurants expanding avenues of distribution for traditional menu items in non-traditional venues. 

The Jumbo Breakfast Platter is a hearty meal that is not hand held.  This platter loaded with mini pancakes, scrambled eggs, hash browns and choice of either bacon or sausage rivals any that can be found at a full service restaurant. Consumer can mix and match traditional full service appetizers the ilk of stuffed Jalapenos, Egg Rolls and Mozzarella Sticks with dinner or a beverage on the way home or bundle them for a party when the get home. 

The grocerant niche filled with ready-2-eat and heat-N-eat food continues to expand equally with new points of fresh food distribution the ilk of Walgreens, CVS, 7 Eleven, dollar stores and expanding traditional menu items into non-traditional points of distribution.   

If success leave clues Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are clues that continue to be drivers of success.  The primary driver of the grocerant niche is quality food bundled as components allowing and promoting consumer choice.  Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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