Saturday, October 1, 2011

McDonalds, out games the competition.

At Foodservice Solutions® we believe that differentiation does not mean different it means familiar with a consumer relevant twist. McDonalds is the global leader in vertically integrating brand marketing with relevant consumer focused brand interactive participation.

While building a yearly marketing plan McDonalds keeps the consumer top of mind.  They integrate industry leading LTO’s with new menu products.  They excel at leveraging day-part participation by age with consumer focused seasonal activities. All the while evolving, controlling, and integrating brand messaging with contemporized consumer relevance. If success leaves clues, McDonalds marketing is a clue.

Understanding the universal commonality of food consumers allows McDonalds to edify the brand with industry leading differentiation yet ilk niche products and programs. Once again the Monopoly game will increase consumer top of mind awareness while building consumer frequency.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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