Tuesday, October 18, 2011

Publix and Wegmans cultivating success within the Grocerant Niche.

Fresh prepared Ready-2-eat and heat-N-eat food continues to drive top line growth and bottom line profits for all retail food outlets.  Joining industry leaders Wegmans, Central Market, Whole Foods is Publix with it’s third “hybrid store”.
Publix hybrid is adding more and more fresh meal component options. “Now in the mix: Unique items on store shelves, more tasting stations, more organic produce, colorful and elegant merchandise displays, cooking demonstrations, more freshly-prepared meals to go, and a sit-down cafe, complete with Wi-Fi.” Grocery store or Grocerant?
All while Wegmans is a grocerant niche leader they opened a new store in Northboro, MA last week and “ Wegmans boasts that one-third of the store is devoted to prepared foods, …and a 300-seat cafe. When it opened the 31 checkout lanes were “Jammed”! Wegmans lifestyle stores have a large footprint.  It’s a footprint of grocerant success.
Wegmans understanding of the grocerant niche and embracing the niche has contributed to their industry leadership.  Consumer are dynamic not static and have been flocking to high quality ready-2-eat and heat-N-eat fresh and prepared food.  No one does it better than Wegmans.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant

No comments:

Post a Comment