Wednesday, October 19, 2011

McDonald's, visceral success with TV extends the brand halo.

Consumer relevant, interactive and participatory McDonalds understand that consumer are dynamic not static and is moving with them.  First with several expanded “better for you” menu offerings and now the TV that will be regionally relevant, content specific with the halo of McDonalds Quality.
It’s being called “McDonald's Channel content partners include Walt Disney Co's ABC, BBC America and reality television producer Mark Burnett, who is known for such hits as "Survivor" and "The Apprentice." …
As it evolves, the McDonald's Channel will add more local programing such as high school sports news. “…Programs include "The McDonald's Achievers," profiles of local high school and college athletes; "Mighty Moms," about local mothers balancing families and careers in sports; and "Vimby" (Video In My Backyard), which has partnered with Burnett to cover local lifestyle news including fashion, art, music, action sports and nightlife.
Local will equal sustainability.  This program will edify “MY MCDONALDS” extending the brand halo for years to come.
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