Tuesday, February 21, 2012

7 Eleven battles Wendy’s, Burger King and Taco Bell for Fresh Food Title.

Wow QSR’s, 7 Eleven just kicked up its competitive FRESHNESS. 7 Eleven’s is cultivating a Halo of Good Food and getting “Better For You” fresh food focused. Apples, Oranges or Banana 2 for $ 1 Dollar.  7 Elevens new Point of Purchase (POP) screams we are getting FRESH FOOD.  What is important is that many of the new 7 Eleven units are now opening without gas.  The focus across the retail behemoth is on fresh and prepared fresh food.   7 Eleven understand fast fresh food is what the consumer wants and they are out to win the fresh food space.

Fresh and Price are the focal point of 7 Elevens new POP and incorporating grocerant niche mix and match bundling of any 2 for $1.  Wow, look out QSR’s now 7 Eleven has freshness and price bundled too undercut legacy QSR pricing while edifying the 7 Eleven brand, building value with a fresh food and price combo.

While Subway has be the leader of late in price and freshness positioning, 7 Eleven is now taking a look at leadership and sees an opportunity as the price, value, service equilibrium continues to evolve in the fresh food arena. Foodservice Solutions 5P’s of food marketing: Product, Packaging, Placement, Portability and Price continue to propel success in retail foodservice.

Sure the consumer is still buying items off the roller grill but 7 Eleven has reduced the size of the roller grill in many new stores all the while repositioning and highlighting more and more fresh food and fresh prepared meal components. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

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