In a programs Walgreens rolled out in major unban city’s you can now find fresh fruits and vegetables, salads, sushi , sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman Robert Elifinger stated “ Our San Francisco area customers are already buying a lot of food in our stores, and there are requests for more product offerings," he said.
With this market test well underway, Walgreens is now testing fresh food in New York via Duane-Reade, Chicago and the San Francisco bay area. For all of my regular readers you have heard it hear before but this trend is sweeping the country from coast to coast. Non-traditional food retailers are finding success selling fresh prepared ready-2-eat and heat-N-eat food.
These expanded points of distribution may well challenge many a legacy fresh food retailer including chain restaurants, grocery stores and convenience stores for market share. Are you ready for change?
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