Wednesday, May 30, 2012

McDonalds, Panera Bread, Wawa are all focused on Fast Casual.

Sheetz, and 7 Eleven each has successfully expand into traditional QSR space with quality fresh prepared ready-2-eat and heat-n-eat food.  McDonalds, Wendy’s and Chick-Fil-A are in addition remodeling stores with attributes more a kin to fast casual restaurants than traditional QSR’s.

What is really happening is a confluence of events that is culminating and driving multiple legacy retail food niches into the grocerant niche.  Many legacy food retailers are fast adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price, in order to maintain consumer relevance. Vertically integrating the 5P’s of food marketing into your brand is a success clue.

Successful retail food operators must leverage the 5 P’s of food marketing to build strong sales with an integrated grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part.

Here is one example, my formula for establishing customer focused price in 2012:

Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).

Proper positioning requires big industry view of the undercurrents of industry success.  Is your team to close to the brand?  Consumers are dynamic not static.  Is your brand dynamic?

This blog is supported in part by ads.  Please view them. 

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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