Friday, May 4, 2012

McDonald’s is utilizing its global marketing tool kit for success at home

Building top line sales and bottom line profits around the globe is something McDonalds is very good at.  Leveraging McDonalds brand messaging while integrating country by country menu customization continues to be a success clue for McDonalds as they expand into new countries and build out those they are currently operating in.

Finding continued success in the ready-2-eat fresh prepared food niche McDonalds has recently announced that they will utilize what they have learned around the world with fresh prepared better for you food products and incorporate those lessons into new limited time menu offerings (LTO’s) in the United States. 

There is not a food company in the market place that vertically integrates Foodservice Solutions 5P’s of food marketing: Product, Packaging, Placement, Portability and Price better than McDonalds.  The price, value, service equilibrium is resetting and McDonalds will utilize LTO’s to drive a better for you freshness messaging to consumers edifying the brand while reinforcing consumer relevance.

Variety is one thing that is overflowing in McDonalds marketing tool kit repository.  Two of the first LTO’s in the United States this spring and summer will be a blueberry banana nut oatmeal and an iced drink called Cherry Berry Chiller. Don’t think that’s all that’s up there sleeve.

Here is a sample of what is currently offered somewhere in the world from McDonalds. In Germany you can find cold beer in most McDonalds. Canada, has a lobster dinner with the McLobster lobster roll. In Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce. In Hong Kong,  Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.

Long ago McDonalds abandoned brand protectionism for global success.  When it comes to creating menu magic don’t think McDonalds can’t get fresh with its menu.  The United States is a melting pot and McDonalds has a pot brewing with menu magic written all over it.

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or  Contact: 


  1. Wow, what great menu options they have. Menu options that are far better than anyone else.

  2. In Japan, you can get a shrimp burger. I got one about five years ago when I went to visit Japan.