Thursday, May 2, 2013

Fresh Prepared Food is Driving Consumer Locality Frequency around the Globe

SuperMax in Puerto Rico leverages fresh ready-2-eat and heat-N-eat prepared food to drive customer Loyalty and frequency.  Leveraging different menu mix options for urban and suburban locations SuperMax is able to drive frequency focusing on day-part authenticity offering local fresh prepared meals catering to community flavor profiles. Pictured above is a 2013 picture of beef stew.  

In Taiwan both 7 Eleven and FamilyMart sold more than $1.115 billion in fresh prepared food in 2013.  That is about 8% of the dining out dollars for 2012 in Taiwan. 7 Eleven fresh food sales account for 18% of total sales in Taiwan.  Don’t think that FamilyMart has not been noticing last year FamilyMart’s prepared food sales in Taiwan accounted for 14% of sales and continues to grow. 

The ready-2-eat and heat-N-eat fresh prepared grocerant niche offering around the world continue expanding driving success for retailers while garnering new and loyal customers. One key element and change noticed is the increase communal seating/table options at all of the above location. If success leaves clues one clue is fresh prepared food and communal seating elevates brand authenticity and consumer acceptance.

Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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