Nothing binds a
society together like food. We celebrate birthdays with it, weddings and
funerals with family favorites and holidays are filled with food, flavors, and
tradition. Today retailers are converging into a unified space the Grocerant
Niche all fighting for a larger “share of stomach”. The Grocerant niche filled with ready-2-eat
and Heat-N-Eat fresh prepared food Drug stores, C-stores and grocery stores all
see opportunity in garnering sales within the fresh prepared food space.
46 Million Reasons
Restaurants Should be Concerned:
In three years between 2009 and 2012 NPD reported that the
grocery/supermarket sector increased sales of prepared meals by 46 Million.
That occurred in a short three year period.
Chain Drug stores have taken notice and continue testing, fresh prepared
food at locations from coast to coast.
Understanding the
Consumer:
Convenience Stores
once filled with roller-grills have evolved with the consumer and are expanding
fresh prepared food at an ever increasing rate. Wawa and Sheetz continue to
expand into new territories and Rutter’s seems to win every industry award
there is for fresh prepared food, operations, and marketing. All the while the
food world location leader 7 Eleven has opened more new units in the past two
years than any other food retailer in the world. 7 Eleven now has over 50,000 locations
worldwide.
Non-Traditional
Retailers Extend the Experience:
The fresh food buying
experience has been greatly expanded to include non-traditional locations. One might think that grocery stores are
cannibalizing their own on-shelf products. Cannibalizing was the mind-set of 30
years ago not today. Fresh is the
desired consumer focus and emphasis. Today a family meal is not about cooking
from scratch but about bundling fresh prepared meal components for a family
meal. The consumer food paradox of choice is about where to buy the fresh
prepared meal components?
Invite Foodservice
Solutions® to complete a Migration
Marketing assessment, grocerant program
assessment. For brand, product placement, menu positioning assistance simply
calls Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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