Do you
monitor restaurant, grocery, or any retail food sales numbers? If so you know that on July 25 2013,
Starbucks delivered its numbers and that they reported double revenue and
profit beating the street estimates. That is very impressive. Now consider that Starbucks is 42 years
old. How old is your company? What are you’re year over year sales numbers?
With worldwide
comparable sales (comps) of +8% and +9% comparable sales in the US Starbucks
leads all other restaurant companies.
That is what happens when in an Omni-channel food retail world a
company’s focus is on the consumer first. Foodservice Solutions® clients and
regular readers of this blog understand that Starbucks is a Food Merchant not
just a restaurant selling coffee and coffee products.
Howard
Schultz is a merchant first, food retailer second that edifies the Starbucks
brand with consumer relevance. There were
no excuses, justifications on or for the economy the past three years from
Schultz. His focus is, was and continues
to be on the evolving consumer and his desire to evolve with the consumer.
The
grocerant niche filled with ready-2-eat and heat-N-eat fresh and fresh prepared
food continues to drive top line sales and bottom line profits in every sector
of retail foodservice today. Brand
viability requires that contemporized relevance be maintained. In an
Omni-channel retail world no company needs to look further than Starbucks when
looking for an example of success.
Success does leave clues.
Starbucks is one clue.
Outside
eyes can bring new light and assist in your successful growth by creating a platform of insights for
consumer convenient meal participation, differentiation
and individualization. Don’t wake up one day and find that you or your
company slept; while consumers were on the move.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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