Saturday, January 25, 2014

Champs Chicken Adds New Breakfast Menu

Foodservice Solutions® Grocerant Guru Steven Johnson recently stated “Non-traditional fresh food retainers continue to expand fresh food offerings and Champs Chicken is driving new day-parts and new products meeting growing consumer demand. The Ready-2-Eat and Heat-N-Eat Grocerant niche continues to drive day-part sales growth and bottom line profits in every retail channel.

With 520 locations in over 28 states Champ Chicken’s new breakfast is building brand value with new products in new day-parts. The Breakfast program “offers quick, easy-to-prepare recipes, including breakfast sandwiches with three different kinds of meats, loaded bowls and burritos, as well as classic biscuits and sausage gravy. Participating retailers will also have the choice to serve a bakeoff biscuit or a prebaked biscuit

Shawn Burcham, CEO and president of Champs Chicken,stated  "All our retailers can easily prepare these breakfast items using their existing equipment, ensuring a quick return on investment,"… "Altogether, this program offers the variety, value and convenience that distinguish us from other QSR locations."
Technomic's  2013 Breakfast Consumer Trend Report found that, “nearly 60% of consumers buy breakfast from a fast-casual restaurant monthly, with breakfast sandwiches being a popular purchase.”  Hand held food for immediate consumption on-going success is something that Champs Chicken is focused on.
Burcham  continued saying  "Champs Chicken has built its reputation on supplying quality products and making retailers profitable,"… "This breakfast program does just that. Retailers can expand their menu and reach more consumers, while still working with the quality and excellence they expect from Champs Chicken."
Success does leave clues and Champs Chicken continues to pick up the clues and execute a proven retail model. Champs Chicken provides non-traditional fresh food retailers a platform for success in the Ready-2-Eat and Heat-N-Eat fresh food grocerant niche.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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