Tuesday, January 21, 2014

Wegmans in Store Restaurant THE PUB gets New Menu

Going well beyond traditional pub grub The Pub restaurant at Wegmans, in King of Prussia, Pa., will reveal on Jan. 27 an updated menu of fresh salads, sandwiches, composed entrées, and beer, wine and cocktail selections. In addition to the new offerings is the eatery’s most recent collaboration with local brewery Sly Fox, for a German-style malt beer served exclusively at The Pub.

Kathy Haines, director of Wegmans in-store restaurants and Market Cafés  stated “From the start, we’ve created The Pub as a friendly, welcoming place that our guests feel a strong connection with – so when they asked us for more local craft beers, chef-inspired entrées, greater variety of appetizers and more salads and sandwiches, we listened!” … “As always, all of our dishes are prepared with fresh ingredients from the adjacent market, and these new menu adjustments make The Pub better than ever – a place where guests can enjoy a top-notch burger and local craft beer, close to home, any night of the week.”

Channel Blurring No Grocerant Niche Food

At Wegmans you can shop for top quality foods, enjoy a fresh prepared meal that is Ready-2-Eat, or buy fresh prepared Heat-N-Eat meals and meal components.

Look at some of the new menu item offered at ‘The Pub”  “Yuengling Beer-Steamed PEI Mussels with shallot-thyme butter and warm baguette; Cajun Kettle Salad with Bronzed Chicken, with romaine, tomatoes, pepper jack cheese, cornbread croutons and Creole mustard vinaigrette; a Scallop Salad of spring mix greens, sliced pears, sweet pickled red onion, dried cranberries, shaved carrots, pine nut granola and cranberry-orange dressing; and a Pub Cheese Burger -- 8 ounces of beef grilled to order and served with Adams Reserve cheddar, Wegmans thousand island dressing, leaf lettuce and vine-ripened tomato. Entrees now come with complementary sides, and many dishes feature sauces that are also for sale in the store.”  Yes, Ready-2-Eat, or buy fresh prepared Heat-N-Eat meals and meal components.

Don’t Forget Technology

The Pub restaurant inside Wegmans “now accepts reservations over Open Table, and aesthetic improvements to the establishment include curtains for privacy and more comfortable low tables.”

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  www.FoodserviceSolutions.us  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  

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