Friday, January 17, 2014

Food for Take-Away, To-Go, and Delivery is easier than Cooking.

Cooking from scratch is fun if you have the time and like doing dishes. The problem is very few people either have the time to cook from scratch or want to wash dishes after any meal let alone dinner after a long day at work.

Foodservice Solutions® Grocerant Guru stated  “The reasons for the continued growth of the Ready-2-Eat and Heat-N-Eat fresh food aka the Grocerant niche are many.  However not are as important as time and cleaning-up after  continued research finds.

Recently Technomic reported that today Takeout is commonplace  “more than half (51 percent) report doing so at least once a week. When consumers think of takeout, fast food usually comes to mind. However, with the exception of fast-food concepts, prepared foods from grocery stores are utilized more often for takeout than any other segment.” Below is an Infographic from the Technomic press release.

Technomic recently published its Takeout & Off-Premise Dining Consumer Trend Report. Interesting findings include:

Takeout consumers expect consistency and look for takeout fare to match dine-in occasions; out of all traffic drivers measured, including freshness, temperature and portion size, consumers say it is most important for takeout and dine-in food to taste the same (68 percent).

More than half of consumers (56 percent) say a convenient location is one of the most important factors in deciding where to purchase takeout; 48 percent report that quick food preparation is an important consideration in this decision.

Call-ahead services are vital; 69 percent of limited-service takeout customers and 61 percent of full-service takeout consumers say they would likely use call-ahead ordering if it was offered.  For more on this report you can contact Technomic at:

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization  or learn more at Johnson, or

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