Wednesday, August 6, 2014

Central Market Is Eating Up Competitors

You don’t have to ask a Texan if they do things is a big way, you might have to wait a minute or even two and they will tell you.  However you can do what I did and visit any or all of the Central Market’s  in Texas and you can see for yourself that HEB’s Central Market does Ready-2-Eat and Heat-N-Eat fresh prepared food as well as if not better than any retailer in America.

Central Markets well researched, customer focused, fresh prepared food offerings that are tailored by region, and locations are on-target, on trend, and tantalizing consumers.  Central Markets Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food tagline is “Heat it UP, Eat Up, No Clean UP is but the first example that they understand today’s consumer.

Regular readers of this blog know that Mix and Match bundling is one of the hallmarks of the Grocerant Niche.  Central Markets ‘Dinner for Two’ helps consumers with complete meal bundled offerings.  Each meal is chef-prepared, restaurant quality with entrée’s that are tantalizing.  Here are three examples: Tagine-style Chicken with Olives & Lemon, Vegetable Enchiladas with Tomatillo and Avocado Sauce, Baked Ziti with Italian Sausage and Peppers.

Not just dinner, Central Market offers fresh prepared Grocerant niche food all day long from morning meals including fresh baked pastries, muffins, scones and Danish to Hors d’ Oeuvres  including Prosciutto-Wrapped Asparagus, Beef Satay with Peanut Sauce, or Stuffed Artichoke Hearts.

Everything by the way can be delivered via an in-house catering service to your home or office.
That’s not all however if you are hungry and don’t want to simply select a fresh prepared item from the chef’s case and take it home then you can eat in the in-store café.

In store restaurants add to the depth and validity of restaurant quality chef prepared meals while reinforcing (Eat Up, No Clean Up).  Integrating Foodservice Solutions® 5 P’s of food marketing is just one way companies the ilk of Central Market continue to find success.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization  Visit  or Johnson, or

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