Wednesday, August 20, 2014

Food Marketing Success

At the intersection of successful fresh food sales today you find the consumers, and the 5 P’s of Food Marketing. While customer migration continues to disrupt legacy chain grocery stores and legacy chain restaurants eroding customer counts and profit margins.  There are plenty of success clues to help turn things around.
Steven Johnson, Grocerant Guru at Tacoma, Washington based Foodservice Solutions® has been gathering retail food success clues since 1991.  Within the clues he discovered some universal commonalities from those commonalities he developed The 5’P’s of Food Marketing they are:

Non-traditional fresh food retailers including chain drug stores, chain liquor stores, and a plethora of On-line only retailers have been highlighted on this blog of late.  All have integrated the 5 P’s of Food Marketing and those universal commonalities to garner new customers looking for ‘better for you’ fresh prepared food.

If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via this blog or Email us

No comments:

Post a Comment