Friday, August 15, 2014

Convergence of Proper Food, Proper Delivery for Proper Results

At the intersection of the consumer, fresh prepared Ready-2-Eat and Heat-N-Eat food, and technology is one company that might have a consumer facing solution for Grocery Store Deli’s, Convenience Stores, and Restaurants.
That company is Deliveroo, who is currently testing and rolling out its service with restaurants in the United Kingdom.  In a recent interview Will Shu, founder of Deliveroo said “When people think delivery, they just think of a guy on a scooter, but what we do is extremely reliant on technology. There are no phone calls or  text messages involved. ..
We install an iPad and a printer in each restaurant, and when the customer places an order on a mobile phone, it shows up on the iPad for the restaurant to accept.  Then, when they think the food is almost ready, they press a button that sends a message to our back-end systems to allocate drivers automatically, which is relayed through our drivers iPhone app.”
Foodservice Solutions® Grocerant Guru™ said “The advantages for the Deli, C-store or restaurant are obvious.  They do not have to do the delivery. They can focus on what they do best make, package, and sell great food.” All the while Deliveroo tracks every single item in the order lifecycle and then time-stamps and GPS-stamps each item.
No matter the company, location the big takeaway for food retailers in todays challenged environment where consumer spending is crimped: It’s not just about winning with price. It’s about winning with products that matter and deliver a consumer benefit. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to provide the solutions consumers are looking for while driving top line sales and bottom line profits in ever sector of retail foodservice today.
Visit:  if you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email:  or call: 1-253-759-7869 

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