Friday, August 1, 2014

Meal-Delivery Migrating from Legacy Restaurants to Tech-Startups

August has arrived and we are officially in the middle of the Dog Days of Summer. Consumers rush to get the best tan they can. In the United States consumers intensify their search for better for you food so they can eat their way thin. No one wants to diet in the U.S. everyone wants to simply eat their way thin.

That is one of the reasons for the growth in the Ready-2-Eat and Heat-N-Eat fresh prepared food, aka the Grocerant Niche. This bodes well for meal-delivery companies the ilk of Hello Fresh, Pated and Blue Apron. Summer is the perfect time for Meal-Delivery companies all claiming to one way or the other make life simpler or as Plated states “Redefining weeknight dinner”. 

Plated is not a restaurant rather a hybrid somewhere between a Tech focused, big data driven food focused company, and a commissary/commercial kitchen that delivers meals direct to consumers.
Profitability from higher standards; Plated stated that it “aims to lose less than 1% of its perishable inventory to spoilage even as it offers a different batch of seven new menu options weekly”. Now you see how data big date is need to accomplish that.  Plated receives food “orders in as little as the day of delivery in some locations, and ships more than 100,000 meals a month from three different cities to customers in 46 states.”
They utilize software engineers located at a central office too developed algorithms to model and measure prospective demand for better for you fresh prepared menu items like “Crunchy Tofu with Walnut Romesco and Zucchini Boats with Jeweled Rice and Cherry Tomato Sauce.” You see they are nothing like your fathers favorite restaurant delivered meal.
Companies from online groceries like Fresh Direct and Meal delivery Amazon Spotlight, use of ‘big data’ to help them as they launch, test and explore new opportunities within Ready-2-Eat and Heat-N-Eat fresh prepared food niche driven by consumers in large part by what Foodservice Solutions® Grocerant Guru™ identified as the 65 Inch HDTV Syndrome.  
So just what are legacy restaurants to do?  Foodservice Solutions® Grocerant Guru™ has developed a Grocerant Niche scorecard and a Grocerant Niche Assessment both designed to reduce the complexity of the niche while creating a platform for expediting a brands evolving successfully into a grocerant relevant player.
The convergence of food focused technology, portability and ingredients for generally healthy meals has an elevated top-of-mind position with consumers today and positioned many for success within the grocerant niche. Consumers do not want to cook from scratch, in the dog days of summer.  They want help, they are looking for answers.  Are you providing them or is someone else? Are your ready for Outside Eyes for inside results?

Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? via Email us at: or visit: for more information. 

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