Tuesday, March 22, 2016

7 Eleven has NCAA Basketball Fan Fresh Food

Are you watching the game on your 65 Inch HDTV most Americans are. Well 7-Eleven has a promoting that is aim you. Now NCAA basketball fans can visit a 7-Eleven on the way home and grab some game food.  With a new series of March Madness TV spots 7-Eleven is promoting the convenience store chain's new improved hot foodservice program.

You might have seen the new 15-second commercials that began airing March 17 and feature 7-Eleven's new $1.99 chicken sandwich and its steak and cheese melt sandwich, first  reported by AdAge.

7-Eleven is pushing fan fresh food big time.  The chain has teamed up with” Turner Sports and Twitter for a new partnership called March Madness Amplify. 7-Eleven is sponsoring some official in-game highlight tweets posted by @marchmadness and @BleacherReport as part of its social media campaign.”

Casual dining restaurants, fast food outlets all need to take notice as 7-Eleven will also hold in-store sampling on March 18 and March 25, and give away free Melts on April 4, the day of the NCAA championship game. Simply put 7-Eleven wants restaurant customers to migrate to them.

 Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions Five P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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