Wednesday, March 30, 2016

Fresh Mini-Meal Solutions Drive C-store Frequency

Success does leave clues and Convenience stores have been picking up the clues and integrating them in food offerings, customer messaging and brand value according to Foodservice Solutions®, Grocerant Guru® Steven Johnson. 

Fresh food retailers that leverage the full potential of the FIVE P’s of Food Marketing are finding that they can drive top line sales and bottom line profits while edifying customer relevance.  The Five P’s of food marketing are:

One example of a product that is a perfect fit for food retailers looking to garner incremental sales during non-traditional meal periods is Good Foods’ new line of Grab & Go Snack Cups.  The Good Foods mini-meals exude authenticity attracting both millennials and boomers who are time starved and looking for meal time simplicity.

The mini-meal cups are made with “simple, real ingredients — like fresh, hand-scooped Hass avocados — and are high-pressure processed to capture the flavors and maintain freshness, according Good Foods. Each mini-meal contains between 140 and 250 calories, and has a suggested retail price of $2.49, as you can see what’s not to like about that. 

There are four varieties: Guacamole, Salsa, Avocado Tomatillo Salsa and Artichoke Jalapeno Dip. Packaged in 3.38-ounce, ergonomically friendly cups, each single-serve pack comes with tortilla chips.  The ability for consumers to mix and match these mini-meals as meal component or mid-meal period mini-meal is clear. 

Retailers can garner an incremental advantage offering prepackaged fresh food fast.  Have you evaluated your grocerant options?  Have you completed a Grocerant ScoreCard?  We can help we have been conducting Grocerant ScoreCards since 1991.  Visit:  or Email: for more.  

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