Wednesday, October 3, 2018

Branded Product Placement Works it’s ‘The Good Place’

Success does leave clues and branded product placement works and it works great when done right according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Foodservice retailers need to be mindful that digital online advertising while measurable the tried and true old fashion television continues to drive measurable traffic and sales for food retailers.
Last week to celebrate the highly anticipated one-hour season three premiere of “The Good Place,” Pinkberry and Baja Fresh invited fans of the brands and show alike to get into the spirit with delicious frozen yogurt and BOGO burritos.
Pinkberry launched an exciting and buzz-worthy one day activation that is forking awesome. To celebrate the season three premiere of the hit NBC show, Pinkberry served their swirls with forks on Thursday, September 27.
Pinkberry loyalty members will be in the know and could win free rewards by posting photos of the forked swirl on their social accounts. It will have everyone thinking…what the fork, Pinkberry?
Baja Fresh will also be offering their burritos, Buy One, Get One Free all day Thursday, September 27 to celebrate the return of  “The Good Place.” We have spoken to some franchisees who reported a notable sales lift.
Each brand’s product holds special roles in the show. Frozen yogurt is a constant theme throughout the series and Maya Rudolph’s Emmy nominated guest appearance in the episode “The Burrito” is now a fan favorite.
So, how do you plan to edify your brand?  Are you building brand relevance with some of the tried and true methods of advertising? Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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